The Role
Responsible for VIP growth initiatives, product strategy, and lifecycle management for high-net-worth clients. Requires collaboration with local teams and data-driven decision making.
Summary Generated by Built In
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About The Opportunity What You'll Be DoingWhat We Look For In You
OKX is seeking an experienced VIP Product Lead to focus on creating exclusive product experiences and service solutions for high-net-worth individuals, institutional clients, market makers, and other VIP customer segments.
You will spearhead the overall strategy and product planning for the VIP product line, driving customer lifecycle management, personalized services, and continuous optimization of system functionalities to enhance customer retention and platform AUM (Assets Under Management).
- Own the day-to-day VIP Growth & Operations execution for high-net-worth individual clients, ensuring VIP lifecycle programs are planned, launched, and iterated effectively.
- Build and run a VIP lifecycle operations framework: define segments, triggers, and journeys; set weekly/monthly operating rhythms; and ensure consistent execution with Local Markets.
- Partner with Local Market teams to to co-create market plans, align goals and timelines, and drive follow-through, while ensuring global consistency and scalable playbooks.
- Plan and execute VIP offsites and online events (e.g., product sharing sessions, community/engagement touchpoints), including end-to-end coordination, stakeholder alignment, and post-event performance review.
- Develop and scale VIP growth programs and tools (e.g., VIP trial cards and similar programs) that improve conversion, deepen engagement, and increase VIP contribution to trading activity and AUM.
- Establish a data-driven growth operating model with clear measurement, experimentation, and continuous optimization to improve VIP contribution to revenue and AUM.
- Coordinate with cross-functional teams (Product, Data, Engineering, Operations) to deliver workflows, tooling, and process improvements that support VIP operations at scale.
- Track performance and continuously optimize: define KPIs, monitor results, gather market feedback, and refine programs based on data and learnings.
- Bachelor’s degree or higher with 5+ years of product management or product strategy experience.
- Deep understanding of the Web3/Crypto industry, particularly exchange products such as institutional services, API trading, and VIP incentive programs.
- Prior experience in CEXs, brokerages, financial institutions, or high-net-worth client-related products is preferred.
- Strong cross-team communication and coordination skills, with systematic thinking and sharp user insights.
- Proficiency in data analysis tools and data-driven decision-making.
- Fluency in English and Chinese; Multi-market collaboration experience is a plus.
Perks & Benefits
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
