Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 70+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
We are looking for a Senior Product Manager, Traveler Experience to join our growing Product Development team. At Fora, “Product Development” refers to our cross-functional teams of Product Management, Design, Product Ops, and Engineering who are responsible for creating and evolving our platform and products.
Product Managers at Fora use their exceptional experience in the craft of customer understanding, prioritization, roadmapping, alignment, etc. to create solutions that drive business outcomes and customer delight. You will play a leadership role in the end-to-end process from concept to execution, working cross-functionally with your partners in Product Design, Engineering, and Product Ops. This is a strategic leadership role that requires strong entrepreneurial instincts, operational excellence, and the ability to navigate complex challenges. As an early Product Management hire at a time of rapid company growth, you will play a key role in shaping what our product processes will look like for years to come.
This role will be the first hire for a new product pod focused specifically on the traveler experience (or client experience), bringing all of the traveler-facing products we currently have together to create a new logged in traveler experience that covers both the way clients interact with their advisors and clients interact with Fora. This includes features across the advisor-client travel planning lifecycle from onboarding, planning, booking, post-trip feedback and communications. You will become our internal advocate for the traveler and work directly with Fora’s co-founder & CPO/CTO on this highly strategic work.
Key Responsibilities
- Lead with deep understanding:
- You will establish and drive a posture and practice of understanding customer problems deeply – not just reacting to customer requests or crafting screens based on abstract requirements.
- We have to understand customers well enough to create solutions they could not have thought of themselves.
- Create new products from conception to launch:
- You are comfortable with the entire Product Development process from research and conception, to design and prototyping, to pixel perfect implementation, handoff and QA.
- You ensure that your teams always explore alternatives based on creative thinking and concrete evaluation criteria before aligning on a particular approach or solution.
- Remove ambiguity and drive decisions:
- You are adept at framing problems and challenges based on evidence and decision criteria to remove ambiguity and reduce risk.
- You will ground our product development work, strategically and tactically, in clear articulation of concrete outcomes, hypotheses and assumptions, and evidence.
- Driving decisions and aligning colleagues around them are your bread and butter.
- Drive quality, consistency, and accessibility:
- All that really matters is getting great products into the world and to make positive change for customers.
- You will sweat the details and care as much about the adoption and use of the product that goes live as you do about the in-process requirements, schedules, and ceremonies.
- Collaborate exceptionally:
- Work collaboratively with peers in Product Design, Product Ops, Engineering and across Fora.
- Demonstrate compelling and confident storytelling that surfaces assumptions and difficult decisions but also aligns and galvanizes stakeholders around solutions.
Requirements
- 6+ years of product management experience, preferably in a startup or growth-stage company.
- Experience making products for both B2B and Consumer-facing products or significant experience in at least one.
- Excited about the prospect of creating 0-1 products quickly and iterating on existing products.
- Approach product management with an eye on practicality and business impact rather than just building and deploying.
- Comfortable working with partial data or input.
- Ability to communicate your ideas well to colleagues and stakeholders as well as an ability to speak fluently with our advisors to secure product feedback.
- Strong ability to create easy-to-use products to accomplish complex tasks.
- Fondness for identifying and addressing uncertain issues and converting them into well-defined objectives.
- An eye for visually appealing and meticulously crafted UX, paying close attention to details.
- Interested in working in-person in NYC in our amazing office in Tribeca/Fidi with convenient transportation and to-die-for NYC views.
Compensation
Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $170-$200k + equity. Other benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- ClassPass Membership
- 401k plan
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
What We Do
We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 70+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
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Fora Travel Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.