Senior Product Manager, Social AI - CANADA (Remote)

What You'll Do

• Own the end-to-end product strategy and roadmap for our AI Social Specialist, expanding to a comprehensive social platform
• Design and ship automated social content creation and posting systems that maintain authentic brand voice and drive meaningful engagement
• Develop brand-rich content templates, social playbooks, and campaign frameworks that agents can customize and deploy at scale
• Build sophisticated content creation tools for agents who are establishing themselves as local market influencers and thought leaders
• Create listing engagement strategies and tools that maximize property exposure through strategic social amplification
• Design inbox management, automation, and lead generation features that convert social engagement into qualified prospects
• Partner with AI/ML teams to develop content recommendation engines, optimal posting algorithms, and engagement prediction models
• Establish social media best practices and guardrails that protect agent brands while maximizing reach and conversion
• Collaborate with marketing to understand social trends, platform algorithm changes, and emerging engagement tactics
• Define and track social engagement, brand building, and lead conversion metrics across all major social platforms
• Work cross-functionally to integrate social tools with our existing CRM, website, and marketing automation ecosystem

Who You Are

• 7+ years of experience in Product Management
• 5+ years building social media products, creator tools, or community platforms, preferably in B2B SaaS, marketing tech, or creator economy
• Deep understanding of social media dynamics across platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube) including algorithm mechanics, content optimization, and engagement psychology
• Active social media presence with demonstrated understanding of what drives authentic engagement and brand building
• Strong grasp of content creation workflows, social media management tools, and influencer marketing principles
• Data-driven approach to social metrics while maintaining intuition for the qualitative aspects of social success
• Excellent collaborator with ability to work across product, engineering, AI/ML, and marketing teams
• Proven track record of shipping products that drive measurable social engagement and business outcomes
• Deep empathy for content creators and understanding of the challenges of building a personal brand
• Strategic thinker who can balance platform-specific tactics with long-term brand building vision

Preferred Qualifications

• Experience in PropTech, real estate, or professional services where personal branding drives business success
• Background building AI-powered content creation, social automation, or creator tools
• Understanding of real estate marketing cycles, listing promotion strategies, and agent-client relationship dynamics
• Experience with social commerce, lead generation through social channels, or community-driven sales funnels
• Familiarity with social media APIs, content management systems, and marketing automation platforms
• Track record of building products for professionals who use social media as a primary business development tool
• Experience with creator economy trends, influencer marketing platforms, or personal brand monetization strategies