Senior Product Manager, SMB & Marketplace

Sorry, this job was removed at 04:10 p.m. (CST) on Tuesday, Sep 16, 2025
Easy Apply
2 Locations
Hybrid
Fintech • Mobile • Software • Financial Services
SoFi’s mission is to help people reach financial independence to realize their ambitions.
The Role

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

SoFi is looking for a Senior Product Manager for our Small Business product (SMB). In this role, you will be the product owner responsible for prioritizing, defining and building features that enable SoFi to help small businesses set up their path to financial success.

This role is inherently cross-functional — you will work closely with Engineering, Design, Data Science, User Research, Marketing, Operations, Risk, and Lantern Business Leads to set a product strategy, and define and prioritize features. This role is central to the success of SoFi’s Small Business segment. You will be expected to set ambitious goals, be gritty, and be accountable to results. You will identify opportunities to bring financial services to small business owners and deliver zero-to-one product initiatives that accelerate SMB owners’ financial success. 

What you’ll do:

  • Scale SoFi’s small business marketplace offerings and deliver the groundwork for making SoFi the one-stop-shop for small business owners 
  • Work with business stakeholders & external partners to integrate solutions & products to delight small business owners
  • Support landing page builds for paid marketing and go-to-market strategies
  • Own instrumentation and data for your product to drive deep understanding of key metrics to inform innovation and product plans
  • Prioritize backlogs and drive launches with your dedicated engineering teams
  • Experiment constantly to drive customer learnings and customer impact
  • Own optimization of web design and site architecture in collaboration with marketing teams to drive revenue and long-term web growth
  • Drive product solutions and enablement for scalable web and content strategy

What you’ll need:

  • 5+ years of Product Management experience with software products that enable small business growth (such as small business website platforms, payments, marketing, financial tools and services) 
  • Bachelor's degree (preferable) or equivalent experience
  • An entrepreneurial mindset or startup experience 
  • Experience leading cross-functional teams to deliver impactful features by deadline
  • Data-driven approach, including experience leading experimentation, and end-to-end A/B testing.
  • Ability to think strategically and execute methodically
  • Passion and empathy for your users! You do right by them, always

Nice to have:

  • You’ve owned your own small business
  • Experience working on zero-to-one products in the small business space.
  • Subject matter expertise in small business products, especially in financial or analytics services. 
  • Passion for FinTech and helping business owners get their money right.
  • Understanding of SEO / performance marketing principles that guide product design and development.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. 
 
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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The Company
HQ: San Francisco, CA
4,500 Employees
Year Founded: 2011

What We Do

SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.

Why Work With Us

Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

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Employees engage in a combination of remote and on-site work.

For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!

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