Senior Product Manager, Siplast Insulation

Introduction:

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities.

Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team Overview:

The Commercial Marketing team is responsible for product management and marketing all aspects of commercial roofing system products. The team interacts with a multitude of departments including R&D, Manufacturing, Supply Chain, Creative, Digital, Finance, Sales, and numerous external vendors as well as customers. All members of the team are considered to be subject matter experts and have a strong cross functional knowledge of the entire product offering.

Summary:

We are seeking a Sr Product Manager to join our Commercial Marketing team and support the effort to manage our portfolio of Siplast insulation and cover boards. The marketing team is responsible for product and brand management. The group develops business to business marketing strategy and is heavily involved in hands-on general management and execution in the manufacturing industry. Siplast/GAF performance culture and relatively flat organization give tremendous opportunity to make a difference and deliver impact with a relatively high degree of autonomy in a lean and fast-paced environment. Insulation is a high growth area for Siplast and the Product Manager will be responsible for the day to day management of the category and implementing the strategy. The categories include insulation, cover boards, and lightweight insulated concrete.

Essential Duties:

Specific responsibilities include, but are not limited to:

• New Product Development: work cross-functionally with R&D, Manufacturing, and Sales to identify and execute new product introductions. Multiple new product introductions expected on an annual basis.
• Ability to position multiple technologies across the product offering
• Be responsible for working with contractors, technical team, and training teams to qualify new products
• Work with customers, suppliers, and internal teams to identify new application methods for products
• Work closely with Sales and customers to evaluate opportunities to grow sales within the current product offering
• Oversee the development and implementation of training materials including videos, brochures, presentations and web pages

• Work with Manufacturing, Purchasing, and Supply Chain to ensure there’s steady supply of product while minimizing risk,
• Maintain cross functional team alignment on strategic projects - R&D, Codes, Marketing, Purchasing, Innovation, MDM, Manufacturing, Sales
• Work closely with cross functional teams to ensure the all documentation including packaging, websites, and all other product information is up to date
• Marketing Management: develop a strategic marketing agenda; apply creativity and flair to realize agenda through promotions, videos, literature and samples, advertising, and merchandising.
• Business Review and Optimization: identify and realize business improvements on enhancement of mix and profitability
• The position provides an ideal platform to build either a marketing or general management career and has been created to identify and develop candidates with long-term leadership potential. Prior holders of this position have enjoyed meaningful long-term career paths in marketing, the opportunity to work in other functional disciplines, and success in broader general management roles within the company.

Under This Roof, We Require

• 5+ years of experience in product management or sales experience in the building materials industry. Commitment and passion to apply this experience in a business to business marketing setting
• Bachelor's Degree
• Self-starter and a fast learner, natural leader, collaborative, and possess extremely strong interpersonal-skills
• Ability to present and interface directly with the sales team and customers
• Strong project management and multi-tasking skills
• Ability to travel up to 30%

Under This Roof, We Also Value

• Experience in commercial roofing is preferred
• MBA preferred

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.