Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
You will own the retention roadmap for our subscription business, reducing active churn and growing lifetime value (LTV) by partnering closely with product teams (Experience, Personalization, Accounts, Monetization) and cross-functional stakeholders. You’ll lead strategies and launch initiatives that extend subscriber relationships—across engagement, renewal, win-back, and subscription health—making data-driven decisions to improve retention and maximize customer lifetime outcomes. You will also play a pivotal role in shaping how fans manage and apply their stored value, credits, and offers across multiple lines of business, helping create a seamless, flexible system that powers future monetization opportunities.
What You’ll Do- Lead product vision and roadmap focused on renewal, win-back, and reducing churn
- Use data analytics, cohorts, lifecycle metrics, and experimentation to identify churn drivers and optimize retention levers
- Collaborate closely with Lifecycle, Personalization, CX, Monetization, Finance, Engineering, and Data Science teams to develop and launch retention initiatives (e.g., cancel rescue journeys, personalized salvage offers, renewal flows, and win-back campaigns)
- Track and report KPIs such as retention rate, LTV, churn, reactivation rates, and campaign ROI
- Influence and align stakeholders, ensuring retention strategies support broader business objectives
- Mentor and collaborate with other product managers working on growth, monetization, and account-related flows
- 8+ years of product management experience, preferably with a focus on retention, subscription, or lifecycle initiatives
- Proven track record delivering growth through experimentation, personalization, or lifecycle product work
- Strong analytical mindset comfortable with data tools, metrics dashboards, and experimentation frameworks
- Excellent cross-functional collaboration skills, with experience working alongside Product, Engineering, Marketing, CX, and Data teams
- Deep understanding of subscription-based business models and retention KPIs like churn, LTV, and reactivation
- Clear communication skills and the ability to drive alignment across teams
- Bachelor’s or Master’s degree in Business, Engineering, or a related field
- Experience in streaming, digital subscriptions, or other high-scale membership services
- Familiarity with CRM, customer lifecycle tools, and retention platforms
- Experience building personalized, segmented engagement solutions across platforms
Join Crunchyroll’s Service Monetization team and help power the engine behind our global subscription business. We design and build the systems that enable fans around the world to subscribe, pay, and stay engaged, seamlessly and securely. Our mission is to drive scalable, sustainable growth by optimizing payment performance, deepening subscriber retention, supporting personalized monetization experiences, and protecting the platform from fraud and abuse. From launching new payment methods to refining retry logic, managing offers, or securing transactions, we’re focused on delivering the infrastructure that keeps Crunchyroll’s flywheel turning.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Top Skills
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
