Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We're looking for a Strategy & Programs Director to join our global marketing team! This is a high-impact position reporting to our SVP of Brand & Community and working with senior marketing leaders worldwide. You'll be at the center of how our global marketing organization runs: shaping strategy, streamlining operations, driving cross-team collaboration, and ensuring our leaders are aligned and focused on the right priorities. It's a unique opportunity to help design how our marketing function operates, communicates, and evolves during an exciting period of growth and transformation.
You'll work across brand marketing operations, business strategy, and team engagement to build processes that scale, connect people and ideas, and move us forward.
Main Responsibilities:Team Operations & Strategy
- Partner with the SVP on annual strategy, planning, and budgeting
- Lead large cross-functional projects that improve how our global marketing teams collaborate and deliver
- Track progress on key marketing priorities, identify opportunities, and help remove roadblocks
- Manage the content and flow of marketing leadership meetings, offsites, and company-wide presentations
- Oversee the budgeting and OKR (objectives and key results) process across all marketing functions
- Support marketing leads with forecasting, budget tracking, and visibility into financial performance
- Keep the extended leadership team connected and aligned through regular communication and follow-up
Communication & Collaboration
- Strengthen communication within marketing and with other teams across the company
- Partner with internal communications on team-wide updates, announcements, and engagement initiatives
- Foster connection and collaboration across teams through programs, events, and development opportunities
- Help maintain team morale and a sense of shared purpose
Special Projects
- Partner with Sony Pictures Entertainment and other Sony divisions on strategic growth initiatives
- Collaborate with research teams to identify insights and frameworks that guide marketing decisions
- Support cross-company projects that expand our impact and lead innovation
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About YouWe get excited about candidates, like you, because you're a strategic, hands-on leader who thrives in fast-paced, global marketing organizations. You bring clarity and structure to complex problems, turn ideas into action, and help teams stay aligned and focused on what matters most, and know how to keep teams aligned, focused, and motivated.
- You have 12+ years in marketing, operations, or strategy roles across multiple functions in a fast-growing organization
- Experience in management consulting or on internal strategy teams is a big plus
- You have led large-scale initiatives across multiple regions, markets, or teams
- You have global experience, working with diverse teams across continents
- You have managed marketing budgets (including planning, tracking, and forecasting)
- You have a track record in project management at scale, delivering projects on time, within budget, and with measurable impact
- You are a strong collaborator who builds trust and gets things done
- You are organized and detail-oriented, spotting bottlenecks and improving workflows
- You communicate clearly, directly, and empathetically, balancing multiple perspectives
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
