The booking is confirmed — and that’s when the real sales opportunity begins. As Product Manager (m/f/d) Personalization, you shape how SIXT increases revenue after the booking by delivering the right offer to the right customer at the right moment. You own the personalization strategy across three core revenue streams: vehicle upsells, protection products, and extras. This complex field involves rich reservation data, diverse customer segments, and multiple revenue streams to orchestrate. Your challenge is to simplify this complexity into clear strategies and sharp concepts that succeed on a global scale. Join Team Orange in our headquarters in Pullach close to Munich!
YOUR ROLE AT SIXT
You own the personalization sales strategy across vehicle upsells, protection products, and extras — defining which offers reach which customers, when, and through which post-booking touchpoints
You develop segment-specific concepts that reflect real differences between family trips, partner bookings, corporate rentals, leisure travelers, and groups — because the right upgrade or protection depends entirely on context
You think through the full post-booking journey — confirmation, pre-arrival, check-in, on-rent — identifying the perfect moment for each revenue stream to engage each segment
You collaborate closely with other Product Managers to align personalization logic across web and app post-booking touchpoints
You distill complex data signals, customer segments, and revenue streams into clear, actionable strategies that teams can understand and execute
You work with business stakeholders across sales, revenue management, and operations to keep your concepts commercially solid and operationally feasible
YOUR SKILLS MATTER
Experience Several years in digital product management or e-commerce with proven success driving revenue through personalized or segment-based product strategies
Product Craft You understand digital product development and user experience — able to read customer journeys, detect offer mismatches or flow issues, and communicate what good looks like
Clarity of Thought You absorb complex, data-rich environments and translate them into simple, structured, easily understandable strategies that are straightforward to implement
Commercial Thinking You grasp how vehicle upsells, protection products, and extras generate revenue and naturally think about growing each via smarter, relevant offers
Segment Intuition You quickly understand that different customer types have fundamentally different needs and build strategies that tailor to those distinctions
Data Literacy You work confidently with data scientists and analysts, engaging with reservation data and customer behavior at a level that makes you a credible partner, even without technical expertise
Collaboration You communicate clearly and confidently with PMs, UX Designers, and business teams, bringing people along on complex topics
AI Fluency You integrate AI tools into daily work — using large language models to explore strategies, draft concepts, prototype ideas rapidly, and leverage AI-driven personalization logic without building it yourself
WHAT WE OFFER
- Extra benefits Enjoy discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more
- AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
- Mobility Boost You will receive a monthly allowance from us as a contribution to your individual mobility
- Future security We contribute to your retirement plan and support you with capital-forming benefits to ensure you are well covered
- Feel-good atmosphere Stay active with our modern SIXT gym, various leisure activities like the gaming area or the SIXT choir, and enjoy our high-quality employee restaurant
- Flexibility Enjoy 30 days of vacation and a hybrid working model with flexible hours
- Giving back Take one day each year to volunteer at a charitable organization dedicated to supporting children
About us:
We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!
Skills Required
- Several years in digital product management or e-commerce with proven success driving revenue through personalization or segment-based strategies
- Strong understanding of digital product development and user experience to identify flow issues and design effective offers
- Ability to distill complex, data-rich environments into simple, structured, implementable strategies
- Commercial acumen with knowledge of how upsells, protection products, and extras generate revenue
- Experience building segment-specific product concepts tailored to different customer types
- Data literacy and ability to work confidently with data scientists and analysts
- Strong collaboration and communication skills with PMs, UX designers, and business teams
- Fluency using AI tools and large language models for strategy exploration, concept drafting, and prototyping
What We Do
Sixt SE is an international provider of mobility services, offering vehicle rental, car sharing, subscriptions, and transfer services through its app and branch network.
