The Role
Own the global loyalty and engagement product strategy for inDrive drivers. Develop gamification mechanics, tiered rewards, personalized challenges, and community features to improve retention, trip frequency, and reduce churn. Use user research, analytics, and A/B testing to guide product decisions while collaborating with engineering, data science, research, and regional teams.
Summary Generated by Built In
At inDrive, a ride is a transaction. A loyal driver is a relationship. In a competitive market, fair earnings are the start, but they aren't enough to build long-term loyalty. We are looking for a Senior Product Manager to make driving for inDrive the most rewarding and engaging experience for millions of drivers worldwide.
You won’t just be adding features; you'll be building the foundation of our driver community.
Key Responsibilities
- Own the Loyalty Strategy. You will develop and execute the roadmap for all driver loyalty and engagement initiatives, from gamification to rewards programs.
- Design Game Mechanics. You'll create and test systems like badges, leaderboards, and personalized challenges to make the daily driving experience more engaging and fun.
- Develop Loyalty Programs. You will build tiered programs that recognize and reward our most active and high-quality drivers with tangible benefits, creating a clear path for growth on our platform.
- Foster Community. You will explore and launch features that create a sense of belonging and social connection among drivers, making inDrive more than just an app.
- Define and Grow Key Metrics. Your success will be measured by the growth in driver retention rates, increased trip frequency per driver, and lower driver churn.
- Champion the Driver's Voice. You will work closely with research, data, and regional teams to deeply understand what truly motivates drivers beyond the fare, and bring those insights into the product.
Skills, Knowledge and Expertise
- Professional Experience: 3+ years of product management experience, preferably in mobile apps, two-sided marketplaces, gig economy platforms, or mobility services, with a proven track record of owning end-to-end product streams from ground-zero strategy to deployment.
- Gamification & Loyalty Mechanics: Strong expertise in behavioral design and engagement systems, including gamification mechanics (badges, leaderboards, status tiers, personalized challenges) and structured driver reward programs.
- Strategic Vision & Retention Focus: Ability to build long-term product roadmaps focused on non-monetary driver motivation, increasing lifetime value (LTV), boosting trip frequency, and reducing driver churn.
- Data-Driven Analytics: Solid quantitative skills with experience using data to measure platform health, track driver retention metrics, run A/B experiments, and evaluate engagement funnels.
- User-Centric & Community Design: Passion for translating user research and driver feedback into product features that build community, foster platform belonging, and solve core driver needs.
- Cross-Functional & Global Collaboration: Exceptional stakeholder management skills with a history of aligning engineering, data science, research, and localized regional teams to execute global product initiatives.
- Languages: Professional working proficiency in English (B2/C1+).
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 3+ years of product management experience
- Experience owning end-to-end product streams from strategy through deployment
- Expertise in gamification and loyalty mechanics, including badges, leaderboards, status tiers, personalized challenges, and reward programs
- Experience building product roadmaps focused on retention, lifetime value, trip frequency, and churn reduction
- Quantitative skills and experience measuring retention metrics, running A/B experiments, and evaluating engagement funnels
- Experience translating user research and feedback into product features
- Exceptional stakeholder management and cross-functional collaboration skills
- Professional working proficiency in English at B2/C1+ level
- Experience in mobile apps, two-sided marketplaces, gig economy platforms, or mobility services
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
