Senior Product Manager II

Posted 5 Days Ago
Be an Early Applicant
Bengaluru, Karnataka, IND
In-Office
Senior level
Digital Media • Information Technology • Analytics
The Role
Lead strategy and execution for Nielsen Ad Intelligence products: own product lifecycle, prioritize roadmap, define and deliver AI-enabled features, run experiments and pilots, partner with engineering/data science, track KPIs, and drive market-aligned launches.
Summary Generated by Built In
Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Responsibilities

  • Lead and implement the strategic vision for products within the Nielsen Ad Intelligence applications portfolio, aligning with company goals and market needs.

  • Oversee the end-to-end product life cycle, from concept and development to launch and iteration.

  • Prioritize the product roadmap, including a clear understanding of requirements, resources, execution timelines, and impact.

  • Identify customer problems and workflow opportunities where AI, machine learning, and emerging technologies can unlock novel product capabilities and measurable business value.

  • Define, evaluate, and drive AI-enabled product initiatives from discovery through production, including use case prioritization, solution design, experimentation, launch planning, and post-launch optimization.

  • Partner closely with engineering, data science, and architecture teams to implement AI-powered solutions using appropriate approaches and tools, including machine learning, model orchestration, MCP, and related technologies where applicable.

  • Establish clear product requirements, success metrics, guardrails, and evaluation criteria for AI functionality, including quality, reliability, explainability, performance, and user adoption.

  • Lead testing and validation of AI-driven features through prototyping, test-and-learn experiments, pilot programs, and phased rollouts to ensure product-market fit and operational readiness.

  • Collaborate with cross-functional teams (engineering, data science, sales, and marketing) to deliver cutting-edge solutions.

  • Identify market trends, customer needs, and competitive landscape to inform product strategy.

  • Drive innovation in planning products, fostering a culture of collaboration and excellence.

  • Lead stakeholder communication, including presenting product initiatives and updates to cross-functional leaders and meeting with customers.

  • Ensure products are launched on time and within budget, while meeting high-quality standards.

  • Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Ad Intelligence applications.

  • Ensure efficient and effective product development processes, including agile methodologies and best practices.

Qualifications

  • 10–12 years of experience in technical product management with deep technical knowledge 

  • Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.

  • Good written and verbal communication skills and the ability to communicate with both technical and non-technical audiences.

  • Experience building 0-to-1 products, leading client discovery, executing test-and-learn research, and adjusting product direction based on new information and changing priorities.

  • Demonstrated success in driving product innovation and managing complex portfolios.

  • Familiarity with modern AI product development concepts and tooling, such as model evaluation, prompt and workflow design, human-in-the-loop systems, MCP, and experimentation frameworks, is strongly preferred.

  • Experience with advertising tech stack and direct experience building linear, digital, ad intelligence, cross-platform planning and measurement, DSP, SSP, ad server, data-driven planning, activation, programmatic buying, and measurement solutions in CTV/OTT environments is strongly preferred.

  • Experience with media measurement in international markets desired.

  • Experience with machine learning and AI applications in ad tech, including identifying practical use cases, partnering on implementation, and evaluating customer and business impact is desired.

  • In-depth industry knowledge and experience with digital advertising standards and protocols, particularly in CTV and OTT, and familiarity with industry standards desired.

 

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Skills Required

  • 10-12 years of experience in technical product management with deep technical knowledge
  • Strong leadership and team management skills
  • Good written and verbal communication skills; ability to communicate with technical and non-technical audiences
  • Experience building 0-to-1 products, leading client discovery, and executing test-and-learn research
  • Demonstrated success in driving product innovation and managing complex portfolios
  • Familiarity with modern AI product development concepts and tooling (model evaluation, prompt and workflow design, human-in-the-loop, MCP, experimentation frameworks)
  • Experience with advertising tech stack (linear, digital, ad intelligence, cross-platform planning and measurement, DSP, SSP, ad server, programmatic buying) and CTV/OTT environments
  • Experience with media measurement in international markets
  • Experience with machine learning and AI applications in ad tech, including use case identification and impact evaluation
  • In-depth knowledge of digital advertising standards and protocols, particularly in CTV and OTT

Nielsen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.

  • Leave & Time Off Breadth Time off is described as generous, including flexible or unlimited PTO in some roles, paid holidays, sick days, volunteer time, and flex days. Personal days accrue monthly and can be used at employees’ discretion.
  • Parental & Family Support Support includes paid parental leave, family medical leave, adoption assistance, and adoption subsidies. These programs are positioned as part of a comprehensive package for families.
  • Strong & Reliable Incentives Select roles benefit from commissions, car pay, longevity bonuses, and performance-based bonuses. In some cases, overall compensation is characterized as outstanding or very satisfying.

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The Company
HQ: New York, NY
30,034 Employees

What We Do

Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.

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