How you’ll make an impact
- Own and Champion the PLG Strategy: Define the strategic vision for the Acquisition and Activation stages, focusing on the self-serve experience (website, sign-up, and onboarding). You'll serve as the primary evangelist for Product-Led Growth, ensuring all product decisions maximize the user's initial value experience (Time-to-Value or TTV).
- Drive the Growth Flywheel: Actively connect top-of-funnel initiatives (acquisition) with middle-funnel goals (activation/conversion) to build a compounding, sustainable Growth Flywheel.
- Establish and Hit Leading Metrics: Define the key leading growth metrics for the front-of-funnel (e.g., Activation Rate, Free-to-Paid Conversion, CAC) and be fully accountable for meeting aggressive goals against those targets.
- Lead Data-Driven Experimentation: Design, prioritize, and manage a high-velocity A/B testing and experimentation roadmap. You must apply scientific rigor to all growth initiatives, using data (including SQL) to generate hypotheses, measure results, and inform iteration.
- Front-of-Funnel Optimization: Own and continuously optimize all user touch points from first click through initial product use, including the corporate website, key marketing pages, sign-up flows, and initial product setup/onboarding experience.
- Strategic Stakeholder Alignment: Build strong, collaborative relationships with leaders across Marketing, Sales, and Engineering. Clearly articulate the Growth roadmap, manage expectations, and influence product priorities to ensure full organizational alignment on PLG goals, especially around identifying and handing off Product-Qualified Leads (PQLs) to sales.
What you’ll bring with you
- Experience:
- Leadership & Mindset:
Top Skills
What the Team is Saying
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
We believe that by simplifying the complex we're not only making life better for small business, we’re helping to create a stronger, more vibrant economy. When you join this team, you’re impacting local communities, on a global scale. Being a Fast Co. Best Workplace for Innovators is a direct reflection of our creative, curious culture.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
