Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing’s product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0→1 role for a builder who moves fast and likes autonomy.Responsibilities:
What Success Looks Like
- Key metrics to move: account generation, free-to-paid conversion, and on-site conversion
- First 12 months: scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics
Performance Outcomes
Freemium Product Experiences
- Own the freemium strategy, roadmap, and results across all D2C products
- Find, validate, and launch free experiences that capture users and convert them to paid subscriptions
- Optimize the full free-user journey, from sign-up and activation to upgrade
- Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense
Marketing Technology & Top of Funnel
- Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact
- Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences
- Make sure tracking and instrumentation give the business a reliable view of funnel performance
Experimentation & Data
- Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions
- Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don’t
Engagement & Collaboration
- Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say “not now” with data when needed
- Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums
Education, Knowledge, and Experience
Required
- 5–10 years in product management, including growth, acquisition, or conversion-focused work
- Proven results owning high-traffic website, landing page, or checkout experiences
- Experimentation at scale, with the statistical judgment to read results correctly
- Hands-on experience with marketing technology platforms and the Google Analytics suite
- Bachelor’s degree in a related field, or equivalent experience
Strongly Preferred
- Freemium, free trial, or product-led growth experience converting free users to paid subscribers
- Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses
What Sets the Right Candidate Apart
- Self-starter who acts without waiting for permission, and decides quickly with imperfect information
- True collaborator who builds trusted partnerships, especially with Marketing
- Owner’s mindset focused on business outcomes, and motivated by our mission of accessible justice
FLSA Status
Exempt
Physical Requirements/ Work Environment
Employee must be able to sit or stand for long periods of time, with the physical ability to work at the computer or other sedentary tasks for long periods of time. Employee can conduct duties discreetly and impartially. If working remotely, employee is able to work in a space that allows them to effectively complete their job tasks, including having reliable internet connectivity and the ability to participate effectively while on phone and video calls. Employee has regular and predictable attendance and punctuality. Occasional travel may be required, which could be via airplane and/or motor vehicle, depending on location.
Additional Information:
Location: Remote – United States
Work Arrangement: This position is fully remote. Occasional travel to corporate offices or company events may be required based on business needs.
Department: Product Management
Employment Type: Full Time
FLSA: Exempt
Application deadline: This posting is anticipated to close on November 1, 2026
Compensation: $120,000 - $170,000
Benefits:
LegalShield offers eligible employees a comprehensive benefits package that includes medical, dental, and vision coverage; company-paid short-term disability and basic life and AD&D insurance; a 401(k) retirement plan with company match; paid time off, paid holidays, paid sick leave, and paid parental leave; and LegalShield and IDShield membership plans. Additional benefits may apply based on position and eligibility.
Other Compensation:
“In addition to base pay, this position is eligible for an quarterly bonus which is a percentage of base salary and based on company and individual performance. Incentive awards are discretionary and are not guaranteed.”
Location:Remote Job PostingDepartment:9315 Product ManagementTime Type:Full timeCommitment to Equal Opportunity
PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.
If you require a reasonable accommodation to complete the application process, please contact Human Resources at: [email protected].
Skills Required
- 5-10 years of product management experience, including growth, acquisition, or conversion-focused work
- Proven results owning high-traffic website, landing page, or checkout experiences
- Experience with experimentation at scale and statistical judgment to interpret results correctly
- Hands-on experience with marketing technology platforms and the Google Analytics suite
- Bachelor’s degree in a related field or equivalent experience
- Experience with freemium, free trial, or product-led growth converting free users to paid subscribers
- Experience with Mixpanel, Segment, Ketch, and/or Iterable
- Experience with consumer-facing AI products
- Experience in direct-to-consumer subscription businesses
PPLSI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PPLSI and has not been reviewed or approved by PPLSI.
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Healthcare Strength — Medical, dental, and vision coverage begin on the first day with multiple plan options and FSA/HSA availability. Immediate eligibility and plan choice indicate robust core health coverage.
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Leave & Time Off Breadth — PTO increases with tenure and allows substantial rollover, and paid parental leave is offered. The ability to carry over a large PTO balance provides added flexibility for time away.
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Retirement Support — A dollar-for-dollar 401(k) match begins after one year, signaling meaningful long-term savings support.
PPLSI Insights
What We Do
We create services that protect and empower people. Our vision is to build a better world where access to justice and security is equal for every human — regardless of gender, race, orientation, education, social status, or personal wealth. PPLSI enables everyone to pursue their life – to worry less and live more – without the fear that a legal or privacy issue might bring it all crashing down. Our Mission PPLSI protects and empowers people with the tools and services needed to affordably live a just and secure life. Real Impact PPLSI is making a difference in the lives of our members. Through affordable legal services, we recovered and saved our members over $22 million in 2020. With our privacy and identity theft protection services, we saved our members an additional $5,000,000. With more than 1.8 million family members and 100,000 small business members, PPLSI brands provide access to technology and professional experts to make life better. Disrupting Justice We innovate and disrupt the traditional legal system – an expensive, complicated, and time-consuming system to make legal access simple, easy and affordable. In the same way that Uber forever changed the transportation industry, Amazon created a new way to shop for everyday goods and Netflix changed how people consume TV shows and movies; PPLSI is the disruptive force providing millions of people with access to the legal and identity protection services they deserve.
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