Senior Product Manager II (Growth & Traffic)

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
150K-190K Annually
Senior level
HR Tech
The Role
Leads growth and traffic acquisition across BOLD’s brands, owning job distribution, paid acquisition, SEO, attribution, bidding, traffic quality, and growth technology roadmaps. Partners with marketing, engineering, data science, and executive stakeholders to define acquisition strategies, run large-scale experiments, improve conversion and retention, and manage KPIs including traffic, CAC:LTV, ROAS, and user growth. Coaches product managers and drives cross-functional alignment.
Summary Generated by Built In
About the Role

We’re hiring a Senior Product Manager II to grow traffic across BOLD’s brands. You’ll work with Marketing, Paid Acquisition, SEO, and Engineering to build and scale how we acquire users across our sites.

You’ll lead growth projects across several teams, set up how we run experiments, and turn more high-intent visitors into active users. You’ll be the main product partner to marketing leadership, turning business goals into roadmaps and clear requirements.

About this team

You’ll partner closely with cross-functional growth and traffic leaders, software engineers, data scientists, and performance marketing teams to build scalable acquisition loops and drive user growth across BOLD’s multi-brand ecosystem.

What you'll do

  • Use traffic data and customer insight to make the case for where growth should come from, and get executives and marketing leaders aligned on it.
  • Run job distribution day to day: the real-time CPC bidding engine, API partner integrations and attribution, and click-quality controls like bot detection and fraud quarantine.
  • Own Joblist, our owned traffic-arbitrage channel, including Google bidding and ROAS targets, and run it as a traffic source for the marketplace rather than a stand-alone profit center.
  • Work with Engineering on the long-term growth tech roadmap. Spot where our acquisition platforms will hit their limits, and steer investment so they can scale.
  • Coach other PMs and partners on fixing growth and onboarding bottlenecks, working through ambiguity, and making sound product decisions.
  • Run experiments at scale across every customer-facing surface, and use research and data to decide what to test next.
  • Define and track the growth KPIs that matter to the business, such as traffic growth, conversion, CAC:LTV, and retention.

What you'll need

  • 8+ years in product management, with a track record of growing traffic, revenue, and user acquisition at a senior or principal level.
  • Experience working directly with marketing executives and sharing ownership of acquisition goals and budgets.
  • Deep knowledge of martech integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys.
  • Strong skills in web analytics, user behavior modeling, and experiment design, and the judgment to use them when deciding where to invest.
  • Experience earning trust across teams, resolving conflicts between them, and coaching mid-level PMs.
  • A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience.

What's good to have 

  • Hands-on experience with custom media attribution, predictive LTV models, or programmatic SEO.
  • Experience owning growth across multiple brands or regions.

Benefits

Outstanding Compensation

  • Competitive salary
  • Bi-annual bonus
  • 401(k) plan with match
  • Equity in company
  • Flexible spending accounts (health, dependent care)
  • Internet and home office reimbursement

100% Full Health Benefits

  • Medical, dental, and vision (optional plans for your family)
  • Life & long-term disability insurance (optional)
  • Mental health support and resources
  • Wellness reimbursement (gym, health apps, etc.)
  • Pet Insurance (optional)

Flexible Time Away

  • Flexible PTO
  • Sick time policy
  • Observed holidays

Eligibility

Eligible Hiring Locations

This position is 100% remote, work from home.

BOLD can hire full-time residents of the following U.S. States & Territories: Arizona, California, Colorado, Connecticut, District of Columbia (Washington D.C) Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

California Residents: Please see our privacy notice for more info on how we handle your data.

 #LI-Remote

Additional Pay Ranges
• All other locations: $150,000-$175,000
• SF/NY/Seattle : $165,000-$190,000
• Austin/Chicago: $155,000-$180,000
 

Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.

Starting pay range
$150,000—$190,000 USD

About Bold
We Transform Work Lives
As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate And Promote Diversity And Inclusion
We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.
Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.

Skills Required

  • 8+ years of product management experience
  • Track record of growing traffic, revenue, and user acquisition at a senior or principal level
  • Experience working directly with marketing executives and sharing ownership of acquisition goals and budgets
  • Deep knowledge of martech integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys
  • Strong skills in web analytics, user behavior modeling, and experiment design
  • Experience building trust across teams and resolving cross-functional conflicts
  • Experience coaching mid-level product managers
  • Bachelor’s or master’s degree in business, computer science, marketing, quantitative field, or equivalent experience
  • Hands-on experience with custom media attribution, predictive LTV models, or programmatic SEO
  • Experience owning growth across multiple brands or regions
Am I A Good Fit?
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The Company
HQ: San Francisco
134 Employees
Year Founded: 2004

What We Do

LiveCareer, www.livecareer.com, is the leading online career destination for successful job seekers. We’ve helped more than 10,000,000 registered users build job-winning resumes and find careers they absolutely love. Our Resume Builder has been described as “the most impressive resume builder on the market today”. Featuring hundreds of industry-specific templates, and thousands of expert-written text examples, Resume Builder makes it easy to create a polished, professional, strategically-targeted resume in minutes. In addition to America’s #1 Resume Builder, LiveCareer offers an impressive suite of job-finding tools, including resume reviews, resume writing, customized cover letters, job boards, career tests, interview tips, and more. LiveCareer has been recognized as one of the top 100 employment websites by Weddle, and was recently named the 2013 Best Employment Interactive Application by the Web Marketing Association. Ready to take the next step at work? Download your FREE eBook now! http://www.livecareer.com/ebooks/get-what-you-want-raises-promotions Whether you want to make more money, win a promotion, or move into a leadership role, our FREE eBook is filled with tips, advice, and inspiration that can help make this your most successful year yet! Share this free guide with friends and family using #NewYearBetterCareer

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