About the Role
Attentive’s Data Platform is responsible for collecting high-quality first-party data for our brands. As the Senior Product Manager, First-Party Data Platform, you will own our web collection layer end-to-end, which directly impacts many of Attentive’s downstream product areas to personalize every message.
This role’s focus will be making the Enhanced Attentive Tag (EAT) easier to implement for any persona — from Implementation teams to technical enterprise customers to Customer Success and marketers. You will drive adoption of EAT to ensure brands are maximizing first-party data capture, while leveraging AI and intelligent validation systems to proactively improve data quality at the point of collection. Over time, you will evolve the collection layer into a more intelligent, self-optimizing, and self-service experience that increases both coverage and confidence in the data brands rely on.
This role requires strong technical fluency in web data collection, paired with the ability to translate complex instrumentation systems into customer outcomes and intuitive product experiences.
What You’ll Accomplish
- Lead the evolution of the Enhanced Attentive Tag (EAT) into a fully self-service product experience — empowering customers and internal teams to configure, monitor, and troubleshoot their tagging setup with ease
- Leverage AI to proactively improve first-party data quality at the point of collection, enabling smarter validation, anomaly detection, and data completeness
- Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform
Your Expertise
- 4+ years of product management experience, with direct exposure to web analytics, event tracking, first-party data collection, or instrumentation platforms
- Strong understanding of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure
- Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes
- Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment
- A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $175,000 - $219,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Skills Required
- 4+ years of product management experience
- Direct exposure to web analytics and event tracking
- Strong understanding of data collection methods
- Experience improving implementation and data quality
- Ability to work closely with engineering teams
Attentive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Attentive and has not been reviewed or approved by Attentive.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision plans, plus a fully covered One Medical membership and mental health resources. Employer-paid options and added wellness stipends indicate strong support for physical and mental wellbeing.
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Equity Value & Accessibility — Equity grants are described as significant and a meaningful component of total compensation. Market-value cash pay paired with stock helps position overall packages as competitive.
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Parental & Family Support — Generous paid parental leave, fertility and family-forming benefits, and supports such as Milk Stork and travel reimbursement for necessary medical care are offered. These provisions signal robust support for families across different needs.
Attentive Insights
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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