About the Role
Attentive’s Data Platform is responsible for collecting high-quality first-party data for our brands. As the Lead Product Manager, First-Party Data Platform, you will own our web collection layer end-to-end, which directly impacts many of Attentive’s downstream product areas to personalize every message.
This role sits at the intersection of infrastructure and intelligence. You will lead the development of an autonomous, self-improving data collection system using Attentive’s first party tag — one that continuously detects gaps in coverage, generates and validates fixes, and deploys improvements across our client base without manual intervention. In parallel, you will expand our Identity capabilities, ensuring that behavioral signals are reliably resolved to known users and that our collection layer serves as a durable foundation for downstream personalization at scale.
This is a high-scope, high-visibility role that requires both deep technical fluency in web data collection and the strategic instinct to turn infrastructure investments into measurable client outcomes.
What You’ll Accomplish
- Build and own the roadmap for an AI-driven data quality system — a pipeline that detects collection gaps in 1st party data, generates configuration fixes, validates them through controlled experimentation, and promotes successful changes to production without manual effort.
- Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform
- Define and instrument success metrics for 1st party data quality across the platform, including coverage rates, match rates, and downstream performance impact, and use them to drive prioritization and executive alignment.
- Partner closely with engineering, data science, and GTM to move from semi-manual experimentation to fully automated, continuously improving data collection at scale.
- Translate complex instrumentation systems into intuitive, self-service experiences for customers and internal teams — reducing reliance on manual support and engineering intervention.
Your Expertise
- 5+ years of product management experience, with direct exposure to web analytics, web event tracking, first-party data collection, identity resolution or instrumentation platforms.
- Strong technical fluency of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure.
- Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes.
- Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment.
- A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $175,000 - $218,450 annually + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-HB1
By applying for this position, your data will be processed as per Attentive's Privacy Policy.
Skills Required
- 4+ years of product management experience
- Direct exposure to web analytics and event tracking
- Strong understanding of data collection methods
- Experience improving implementation and data quality
- Ability to work closely with engineering teams
Attentive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Attentive and has not been reviewed or approved by Attentive.
-
Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision plans, plus a fully covered One Medical membership and mental health resources. Employer-paid options and added wellness stipends indicate strong support for physical and mental wellbeing.
-
Equity Value & Accessibility — Equity grants are described as significant and a meaningful component of total compensation. Market-value cash pay paired with stock helps position overall packages as competitive.
-
Parental & Family Support — Generous paid parental leave, fertility and family-forming benefits, and supports such as Milk Stork and travel reimbursement for necessary medical care are offered. These provisions signal robust support for families across different needs.
Attentive Insights
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
Gallery
