Senior Product Manager, Customer Journey

You Will:

• Lead and guide product strategy for the complete customer journey – from acquisition and onboarding to activation and retention. You'll partner with cross-functional teams to define and implement a strategic roadmap enabling TextNow to achieve our mission at scale. 
• Establish deep partnerships with Growth Marketing, UA teams, Brand, and Lifecycle Marketing to create a consistent and optimized customer journey throughout all touchpoints. 
• Develop and execute a balanced portfolio of projects – implementing quick-win experiments while building toward your long-term vision for a best-in-class customer experience that drives long-term growth. 
• Collaborate closely with Marketing to define our go-to-market strategy and customer acquisition roadmap, ensuring alignment across platforms and channels. 
• Partner with Marketing leads to improve organic and paid user acquisition, optimizingcustomer acquisition costs and LTV across multiple marketing channels. 
• Drive alignment across Growth Marketing, Engineering, Product, Design, Data Analytics and Marketing teams to deliver on your vision and strategy. 
• Build, measure and iterate rapidly using A/B testing and other analytical tools, with a focus on scalable and sustainable growth. 
• Develop a structured experimentation framework and backlog to systematically improve key growth metrics across the customer journey. 
• Oversee building of prototypes and MVP products, measuring successful delivery to our customers and being accountable for KPIs and OKR targets. 
• Ensure that products and releases are launched on schedule, with high attention to detail and quality. 

You Are/Have:

• A proven track record of building and launching innovative products that drove measurable business growth in the mobile app space. 
• 5+ years of experience as a Product Manager, with 2+ years specifically focused on growth initiatives across acquisition, activation, and retention. 
• Experience successfully straddling both product and marketing functions, acting as a bridge between teams while leading growth initiatives. 
• Experience with multiple growth levers including SEO, ASO, paid acquisition, engagement loops, and conversion rate optimization. 
• Strong understanding of performance marketing metrics, CAC/LTV optimization, and marketing attribution models. 
• Experience with MarTech stack implementation and optimization to enable sophisticated marketing campaigns across the customer journey. 
• An analytical mindset with the ability to distill complex data into actionable insights, informing both quick experiments and long-term strategy. 
• Exceptional collaboration skills and the ability to build strong partnerships with marketing teams and other cross-functional stakeholders. 
• Comfortable operating in a hybrid capacity where you're simultaneously driving product decisions and collaborating on marketing strategy. 
• A balance of strategic vision and tactical execution – able to define the north star while also driving immediate impact through experimentation. 
• Respectfully candid with excellent communication skills, able to articulate the "why" behind product decisions to diverse audiences. 
• A bold risk-taker and self-starter who has a problem-solving aptitude and inventive thinking skills. 
• Resourceful approach to collecting and analyzing feedback from customers, partners, and in-house teams to inform product strategy. 
• Familiar with building business models & cases to drive ROI for the business. 
• Experience with event instrumentation and analytics frameworks to measure the complete customer journey. 
• Passion for creating cohesive, seamless customer experiences that users love and that drive sustainable business growth.