As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow—because at LivaNova, we don’t just treat conditions — we aspire to alter the course of lives.
Position Summary:
- The role will be responsible for Cardiopulmonary equipment and Autotransfusion portfolio management including product life cycle management, driving commercial success of heart lung machine, Xtra (machine), Washset (disposable) through technical expertise and clinical partnership, ensuring market leadership in perfusion technology and blood management solutions.
Responsibilities
- Equipment Product Management:
- Lead monthly equipment funnel review (Heart Lung Machine and Xtra), including data collection from sales team, funnel analysis, including newly added funnels, conversion progress analysis, low win rate funnel analysis, slow moving funnel, installation phasing, etc.
- Work with sales team to generate equipment purchasing needs via pricing/configuration proposal.
- Support equipment bidding process, preparing tender documents based on the equipment characteristics and configuration proposals.
- Provide onsite presentation and demonstration during the bidding process by demand.
- Support Heart Lung Machine data connectivity deployment.
- Seek for ATS business opportunities to find ATS non- cardiac opportunities and increase ATS equipment installation of cardiac centers.
- Support equipment hardware and software upgrade registration strategy and execution in China, working with Global Strategic Marketing and local RA.
- Manage product lifecycle including new product introduction, launch readiness, lifecycle optimization and obsolescence planning, procedures, and business practices within responsible products.
- Work with the key multi-functional experts to define critical go-to-market parameters, including pricing, segmentation, target population, market positioning, etc. to maximize the growth opportunity generated by the launch of the new therapy.
- Develop and execute marketing plan and all required marketing activities with appropriate planning, driving, and excellence and compliance in execution.
- Enhance product demand forecast for the responsible product line to support sales sustainability with operation optimization through close working with key stakeholders, including but not limited to sales, ComEx, ComOps, RA, etc.
- Enhance professional partnership with physician community and Key Opinion Leader (KOL) through continually on job learning/ acquiring diseases, therapies and technologies knowledge.
- Collect and analyze the market/ competitive intelligence.
- Comply with the compliance/ethic/code of conducts requirements of LivaNova Group; ensure people conduct business in a fair and ethical fashion. Individuals in this role interpret and enforce company policy, procedures, and business practices.
Requirements:
- Minimum 8Y total working experience in the marketing role in medical device industry.
- Minimum 5Y equipment marketing experience
- Bachelor’s degree, preferred major in Bioengineering.
- Marketing technical expertise (product development, product launch, KOL management, etc.);
- Digital solutions experience is a plus.
- Ability to work with multi-functional players (RA, Clinical, etc.);
- Ability of excellent communication / interpersonal skills;
- Self-motivation, problem solving attitude, quick action, good team player.
- Language: English with CET-6; Written English is required.
Skills Required
- Minimum 8 years of total work experience in marketing within the medical device industry
- Minimum 5 years of equipment marketing experience
- Bachelor's degree
- Bioengineering major
- Marketing technical expertise, including product development, product launch, and key opinion leader management
- Experience with digital solutions
- Ability to work with multifunctional teams, including regulatory affairs and clinical stakeholders
- Excellent communication and interpersonal skills
- Self-motivation, problem-solving ability, quick action, and teamwork
- English proficiency equivalent to CET-6, including written English
LivaNova Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LivaNova and has not been reviewed or approved by LivaNova.
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Strong & Reliable Incentives — Incentive structures including performance bonuses and share-based awards are prominently featured and described as meaningful components of total rewards. Participation in an employee stock purchase plan and recognition programs further extends compensation beyond base salary.
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Healthcare Strength — Core medical, dental, and vision coverage, plus an Employee Assistance Program and U.S. mental‑health support with low barriers to access, are highlighted as solid pillars. Healthcare affordability is cited positively alongside well-rated plan options.
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Retirement Support — A clearly defined 401(k) match and broad eligibility are presented as part of the package. The retirement program is characterized as a solid, market-aligned element of total rewards.
LivaNova Insights
What We Do
LivaNova PLC is a global medical technology company built on nearly five decades of experience and a relentless commitment to improve the lives of patients around the world. Our advanced technologies and breakthrough treatments provide meaningful solutions for the benefit of patients, healthcare professionals and healthcare systems. At LivaNova, we understand the importance of bringing both clinical and economic value to our customers. We are a strong, market-leading medical technology and services company, offering a diverse product portfolio and global reach. LivaNova is listed on the NASDAQ stock exchange under the ticker symbol “LIVN.” LivaNova has approximately 3,000 employees worldwide. We are headquartered in London (UK) and maintain a presence in more than 100 countries. LivaNova operates as two businesses: We have a strong legacy as leaders in neuromodulation and cardiovascular solutions, providing products and therapies in distinct therapeutic areas to treat the head and heart. These include: • Difficult-to-Treat Depression • Drug-Resistant Epilepsy • Obstructive Sleep Apnea • Advanced Circulatory Support • Heart Failure • Cardiopulmonary At LivaNova, we serve health and improve lives. Day by day. Life by life.
