Senior Product Manager, Core Experiences Vehicle Setup

Description
At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We're turning today's impossible into tomorrow's standard -from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.
Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.
The Role
As Senior Product Manager, Core Experiences, you will be the architect of the first moments our customers have with their GM vehicles. You'll define and deliver the foundational digital and in-vehicle experiences that set the tone for a lifetime of brand loyalty and satisfaction.
This is your opportunity to
• Shape the Vision: Lead the strategy for vehicle setup experiences, ensuring every customer's first interaction is seamless, intuitive, and memorable.
• Drive Innovation: Stay ahead of industry trends, anticipate customer needs, and set new standards for what's possible in automotive experiences.
• Collaborate & Influence: Work cross-functionally with world-class teams-Design, Engineering, Marketing, Sales, and more-to bring your vision to life.
• Champion Quality: Set the bar for excellence, using data-driven insights to continuously optimize and elevate the customer's journey.
• Lead with Impact: Balance short-term wins with long-term vision, making strategic decisions that shape the future of GM's digital ecosystem.
What You'll Do
• Lead comprehensive domain research, staying ahead of competitive shifts and industry trends to inform product strategy and positioning.
• Proactively conduct competitor analysis to refine product strategy and ensure GM's core experiences remain differentiated and relevant.
• Create and improve product vision, refining strategies that align with company goals and ensuring a cohesive roadmap for the vehicle setup experience.
• Drive the strategy and execution for vehicle setup experiences, ensuring seamless onboarding and configuration for customers across global markets.
• Collaborate closely with sales, legal, and global teams to align on product requirements, regulatory needs, and key performance indicators (KPIs) for vehicle setup.
• Work with global stakeholders to harmonize vehicle setup experiences, balancing local market needs with a unified GM brand vision.
• Play a key role in influencing the product's trajectory, making strategic decisions to balance short-term goals with long-term vision.
• Effectively communicate trade-offs and strategic decisions to stakeholders, ensuring transparency and alignment.
• Collaborate with cross-functional teams (Design, Engineering, Program, Marketing, Sales) to align product requirements and ensure all deliverables are actionable and measurable.
• Use data-driven insights to optimize product performance, making informed decisions that improve both customer experience and business outcomes.
• Lead quality initiatives for the vehicle setup user experience, ensuring the team consistently delivers high-quality results and proactively addresses quality issues.
• Manage go-to-market efforts, working closely with sales, marketing, and other stakeholders to ensure successful product launches and provide input on positioning and launch strategies.
Your Skills & Abilities (Required Qualifications)
• 7+ years of digital/software product management experience with technical focus.
• 3+ years of experience managing products focused on core user experiences and strategy of digital products across a variety of platforms (vehicle, mobile, and web).
• Proven ability to balance tradeoffs between consumer needs, business objectives, and technical constraints.
• Experience developing solutions to complex problems with many constraints, using sound judgment and data-informed decision-making.
• Demonstrated expertise in writing, with the ability to effectively balance and integrate vision, strategy, and technical details in a cohesive narrative.
• Ability to identify key data and metrics required to make decisions and understand their implications.
• Strong communication and storytelling skills, with the ability to articulate complex concepts to all stakeholders.
What Will Give You a Competitive Edge (Preferred Qualifications)
• 8+ years of digital/software product management experience.
• Experience driving go-to-market strategies for vehicle first user experiences and collaborating with sales and marketing teams.
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week, at minimum. This position will be located at: Cole Engineering Center in Warren, MI or the Technical Innovation Center in Mountain View, CA.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $103,000 to $186,200. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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