Senior Product Manager, Content Growth

Job Posted 9 Days Ago Posted 9 Days Ago
Be an Early Applicant
Singapore
Senior level
Financial Services
The Role
The Senior Product Manager will lead the development and execution of growth strategies for OKX's content products, focusing on global organic growth and SEO. Responsibilities include managing token information pages, building user-oriented product experiences, and working with engineering and design teams to create high-quality solutions that enhance user conversion and satisfaction.
Summary Generated by Built In

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

 

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

 

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. 

 

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

 

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced Senior Product Manager to join our team. You'll be responsible for leading the development and execution of growth strategies for our content products. You'll be working closely with cross-functional teams, including product management, engineering, marketing, local business teams, to identify and prioritize growth opportunities, conduct experiments, and measure results. Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.

 

What You’ll Be Doing

  • Be part of the content growth product team to build world-class crypto content products that bring the most relevant, comprehensive and up-to-date token related info to our global crypto audience.

  • Develop strategy and vision for best-in-class product solutions that drive high-performing SEO growth and user engagement.

  • Manage various token information pages that capture massive user search needs for high-quality, original, and helpful information about the industry, cryptocurrencies and their related crypto products.

  • Enhance crypto currency wiki database that captures the latest token information including tokens and projects from stages of pre-TGE, Airdrop, Dex, Exchange listing and any other token lifecycle.

  • Build growth-oriented product experience to assist with user conversion, solve user queries, and achieve superior results in user growth (SEO) and conversion rate through high-quality products.

  • Conduct deep data analysis along with professional market and user research to identify key insights of product direction and make thoughtful product decisions.

  • Define product roadmap, success metrics and lead execution, delivering exceptional user experiences.

  • Work closely with our high-performing engineering team to develop quality products and services.

  • To work on all on-site, off-site, tech SEO improvements to boost the SEO traffic together with the team.

What We Look For In You

  • Crypto-native candidates with solid experience and deep understanding in crypto trading, DEX, or web3 projects.

  • Enthusiasts in crypto-related trends, projects, technologies, innovations and keen on staying ahead of industry trends and news.

  • Ability to act independently, take initiative and thrive in a dynamic, fast-paced team environment.

  • Solid understanding of the full product development lifecycle and business, ability to write high-quality PRD and collaborate well with engineers and designers.

  • Experience in user-end products, understanding user growth logic, and have strong sympathy for user needs.

  • Problem solver, strong self-learner with sharp logical thinking.

  • Excellent communication and interpersonal skills with the ability to build relationships with global teams.

  • Bachelor's or Master's degree in a related field (e.g. engineering, statistics, business, marketing).

Nice-To-Haves

  • Advanced experience with website analytics tools (e.g, Google Analytics, GSC, Ahrefs, Similarweb).

  • Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management.

  • Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics.

Perks & Benefits 

  • Competitive total compensation package

  • L&D programs and Education subsidy for employees' growth and development

  • Various team building programs and company events

  • Wellness and meal allowances

  • Comprehensive healthcare schemes for employees and dependants 

  • More that we love to tell you along the process!

Top Skills

Ahrefs
Google Analytics
Seo
Similarweb
The Company
Dublin, Dublin
1,073 Employees
Remote Workplace
Year Founded: 2017

What We Do

Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.

In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.

Similar Jobs

Singapore, SGP
714 Employees
Hybrid
Singapore, SGP
289097 Employees
Hybrid
Singapore, SGP
289097 Employees

SteelSeries Logo SteelSeries

Technical Product Manager

Gaming • Hardware • Software
Singapore, SGP
320 Employees

Similar Companies Hiring

EDGE Thumbnail
Software • Fintech • Financial Services • Analytics
Chicago, IL
20 Employees
Energy CX Thumbnail
Utilities • Professional Services • Greentech • Financial Services • Energy • Consulting • Business Intelligence
Chicago, IL
55 Employees
MassMutual India Thumbnail
Insurance • Information Technology • Fintech • Financial Services • Big Data
Hyderabad, Telangana
Not Eligible
Save
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account