Senior Product Manager - Automation & Approval Workflows

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact.

In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control.

We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes.

Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team.

About the role

Bynder is seeking a collaborative and user-focused Senior Product Manager to lead the evolution of our Automation & Approval Workflows domain. This role sits at the heart of how our customers eliminate manual work, from intelligent automation that powers AI agents and automated workflows across the DAM, to streamlined review and approval processes that move content faster and more reliably for teams of every size. You will work closely with UX designers, engineers, customer success, and business stakeholders to deeply understand user problems, define product opportunities, and deliver automation-first experiences that genuinely delight our customers. You should be curious, structured in your thinking, and a natural at bringing people together around a shared vision.

What you’ll do

Product strategy & roadmap: Own the vision and roadmap for Bynder's Automation & Approval Workflows domain, ensuring it reflects genuine user needs and clear business value
Deep user discovery: Lead qualitative and quantitative research, through interviews, observation, and data to uncover the real problems users face in their review and approval processes
Cross-functional collaboration: Partner closely with engineering, UX design, QA, and other product teams to deliver cohesive, high-quality workflow experiences
Stakeholder communication: Serve as a clear and compelling voice for the product aligning internal teams, executive stakeholders, and customer-facing teams around priorities and decisions
Customer-centric approach: Proactively engage with customers, partners, and internal stakeholders to continuously validate decisions, gather feedback, and respond to evolving market needs
Outcome measurement: Define success metrics for workflow features and track adoption, engagement, and satisfaction to ensure we are delivering real value

What you’ll bring

Product experience: 5+ years of experience in a product management role, ideally working on B2B SaaS products or workflow/collaboration tools
User empathy: A proven track record of deeply understanding user needs through structured discovery turning messy, complex problems into clear, prioritized opportunities
Communication skills: Outstanding ability to communicate, written and verbal, with clarity and conviction across audiences from engineers to C-suite stakeholders
Collaborative mindset: Demonstrated skill in influencing without direct authority, building consensus, and driving alignment across cross-functional teams
Structured thinking: Ability to break down ambiguous problems, prioritize ruthlessly, and make sound decisions with incomplete information
Agility and adaptability: Comfort with Agile methodologies (Scrum, Kanban) and experience managing iterative product development cycles
Curiosity and drive: A self-starter who is passionate about understanding how people work, staying on top of industry trends, and pushing the boundaries of what great workflow UX looks like
Education: Bachelor's or Master's degree in a technology or business-related field, or equivalent practical experience

Why join us?

• Work at the forefront of AI innovation in a collaborative and inspiring environment.

• Partner with talented domain experts to experiment with cutting-edge technologies.

• A flat hierarchy where your ideas matter and creativity is celebrated.

• Unlimited vacation policy, hybrid working options, and offices in Barcelona, Amsterdam or Rotterdam.

• Competitive compensation, daily lunches, and top-tier Apple gear

What we offer:

• Challenging and inspiring work environment.

• Flat hierarchy where your voice will be truly heard.

• Unlimited vacation policy.

• Competitive monthly compensation.

• Apple gear.

• A fully equipped kitchen with daily lunches.

• Hybrid working environment: we have a great office in the city centre of Amsterdam or Rotterdam.

Our commitment

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.
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