AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world’s leading apps and brands to make smarter growth decisions.
We’re looking for a Senior Product Manager with a pioneering spirit to join our core Attribution product team. Attribution is the core essence of marketing analytics and a mission-critical product to drive marketing decisions across the entire mobile ecosystem.
The Attribution team is responsible for the attribution algorithms and all critical APIs to the top media partners that the entire digital ecosystem relies on. The ideal candidate will have a proven record as a product manager of SaaS platform with deep technical knowledge of Big Data and SaaS solutions.
In this role, your mission is to serve as a key domain expert and collaborative listener - distilling customer feedback and analyzing market needs/trends to ensure the AppsFlyer platform remains at the absolute top of its class as we pave the way in the AI era. You will also drive high-stakes product features in close collaboration with our strategic partners, including Apple, Google, Meta, and Amazon.
This is a high-impact, highly visible role with direct influence across the entire mobile ecosystem, shaping the future of measurement for global brands and leading digital platforms.
What you'll do
- End-to-End Product Ownership: Manage the product lifecycle of the attribution domain from discovery and definition through to execution, go-to-market (GTM), KPI measurement, and continuous optimization.
- Building Next-Gen Measurement Solutions: Advance digital marketing measurement in a dynamic ecosystem, addressing shifts in search and browsing habits driven by AI, conversational search, and changing media consumption patterns.
- Privacy & Regulatory Navigation: Lead product strategy in a highly complex, privacy-first environment, ensuring compliance with global regulatory changes and data restrictions.
- Cross-Functional Leadership: Collaborate closely with multiple engineering teams, architects, and data analysts to deliver robust and scalable solutions.
- Customer-Centric Innovation: Partner directly with top clients to gather first-hand feedback and translate their insights into impactful product capabilities.
- Executive & Strategic Alignment: Drive high-visibility projects, communicating progress and strategic vision directly with executive leadership.
- Internal & External Collaboration: Foster strong alignment across internal Business, Marketing, and R&D teams, while managing relationships with key strategic partners.
What you have
- 5+ years of Product Management ownership in complex, high-scale B2B SaaS environments.
- A robust technical foundation: You are deeply comfortable discussing big data architecture, APIs, data pipelines, and algorithmic logic with senior R&D engineers.
- Ability to distill noisy market feedback into a crisp, data-backed product strategy.
- A team player with a sense of full ownership
Bonus Points
- Mobile marketing and advertising experience
- Previous experience in design and development of business-side components
- Being introduced by an AppsFlyer employee
As a global company operating in 20 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO
Skills Required
- 5+ years of Product Management ownership in complex, high-scale B2B SaaS environments.
- Deep technical knowledge of Big Data architecture, APIs, data pipelines, and algorithmic logic; comfortable discussing with senior R&D engineers.
- Experience managing product lifecycle end-to-end including discovery, definition, execution, go-to-market, KPI measurement, and optimization.
- Experience leading product strategy in privacy-first, regulatory-constrained data environments.
- Proven cross-functional leadership collaborating with engineering, architects, data analysts, business, marketing, R&D, and external partners.
- Ability to distill noisy market feedback into a crisp, data-backed product strategy and work directly with top clients.
- Strong executive communication and stakeholder alignment for high-visibility projects.
- Mobile marketing and advertising experience.
- Experience in design and development of business-side components.
- Being introduced by an AppsFlyer employee (referral).
AppsFlyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
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Equity Value & Accessibility — Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
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Strong & Reliable Incentives — Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.
AppsFlyer Insights
What We Do
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
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