Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
We are looking for a Senior Product Designer to join our growing design team. This person will report to our Director of Product Design and embed within a product-focused team (Product Manager, Engineering Manager, Engineers). As an early Design hire at a time of rapid company growth, you will play a key role in shaping what our product and design processes will look like for years to come.
Our Travel Advisors are our primary users of the Fora Portal, where we build integrated tooling to support their work and success. From onboarding and training, to helping them manage their business (CRM, marketing, workflow), to an integrated booking platform, to reporting and commission tracking, our team is obsessed with making their workflow seamless and easy to use.
- Lead with insights, designs, flows, prototypes, etc. – both strategically and tactically. Be comfortable with the entire Product Design process from research and design system input, to design and prototyping, to handoff and QA.
- Contribute to our Design System to create consistently high quality experiences for our customers and decrease the time it takes to deliver it.
- Develop product designs that strike a balance between creativity, quality, speed, and business opportunity.
- Design new product features, from conception to user experience to pixel perfect implementation.
- Establish and drive a posture and practice of understanding customer problems deeply – not just reacting to customer requests but understanding them well enough to create solutions customers could not have thought of themselves.
- Design and execute mixed-method research studies, synthesizing behavioral data using established UX research methodologies (affinity diagramming, statistical analysis of task completion rates) to produce insights that inform product strategy.
- Demonstrate compelling and confident storytelling that surfaces assumptions and difficult decisions but also aligns stakeholders around solutions.
- Work collaboratively with peers in Product Management, Product Ops, Engineering and across Fora.
- Have 5+ years of product design experience, preferably in a startup or embedded environment.
- Have a bachelor's degree in Human-Computer Interaction, Interaction Design, Computer Science, or a related field.
- Feel comfortable designing for both SaaS and Consumer-facing products, and have significant experience in at least one.
- Are excited about the prospect of creating many designs quickly, and are excited about both designing from 0-1 and iterating on existing products.
- Approach design with an eye on practicality and business impact.
- Are comfortable working with partial data or input from Product Managers (you can think with a product mindset and help push the team forward when needed.)
- Communicate well, both your design ideas, as well as an ability to speak fluently with our advisors to secure product feedback.
- Have a strong ability to create easy-to-use interfaces to accomplish complex tasks.
- Have a fondness for identifying and addressing uncertain issues and converting them into well-defined objectives.
- You have an eye for visually appealing and meticulously crafted design, paying close attention to details.
- Are extremely comfortable with Figma.
- Hands-on HTML/CSS background is a plus.
Compensation for this role varies based on experience, with an indicative range of $140K–$190K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- 5+ years of product design experience
- Experience in designing for SaaS and consumer-facing products
- Strong ability to create user-friendly interfaces
- Comfort with Figma
- Hands-on HTML/CSS background is a plus
Fora Compensation & Benefits Highlights
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Healthcare Strength — Core coverage for HQ employees includes medical, dental and vision insurance, alongside life and disability insurance. Wellness add‑ons like Wellhub and commuter benefits reinforce a solid health benefits package.
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Leave & Time Off Breadth — Time off is described as unlimited PTO with paid holidays and a “work from anywhere” allowance for three weeks per year. This signals generous flexibility around time away from work.
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Pay Growth & Progression — Advisor compensation has clear tiers: a 70/30 split to start, moving to 80/20 at $300k in calendar‑year sales and up to 90/10 at $2M+. Higher tiers also unlock added program benefits such as FAM eligibility, TA rates, and lead programs.
Fora Insights
What We Do
Fora is a technology company empowering the next generation of entrepreneurs. We build the platform that is changing travel - AI woven through every part of the advisor's workflow, plus global supplier relationships, training, and more, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential. The best work here comes from people and technology at their best, together. We're backed by Thrive, Insight, and Forerunner, and named to TIME's 100 Most Influential Companies of 2026. Come build something that hasn't existed before.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
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Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
