Senior Product Designer

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

As a Senior Product Designer focused on Registry experience, you'll help shape the design of one of Babylist's core product areas: helping millions of expecting parents create registries and enabling their loved ones to give meaningful gifts. You'll design across web and mobile platforms to create intuitive experiences that make gift-giving joyful and registry management effortless. Working closely with product and engineering teams, you'll help ship impactful features that directly affect our users' most important moments. This role balances strategic thinking with hands-on execution, ensuring every interaction feels thoughtful and polished while contributing to our design system.

Who You Are

• You're a product designer with 5+ years of experience who combines solid visual design skills with understanding of user flows and interaction design
• Your portfolio includes native mobile app design work alongside responsive web experiences
• You can create detailed, responsive designs that work seamlessly across platforms
• You're comfortable managing ambiguity and can break down complex problems into impactful solutions
• You understand how to craft user journeys and make complex processes feel intuitive
• You champion empathy for users through lean research methods and advocate for user needs with cross-functional partners
• You're interested in design systems and understand how consistent components benefit the broader product
• You care deeply about the details of design, interaction, and execution
• You can utilize qualitative and quantitative data to track and improve customer-centric metric

How You Will Make An Impact

• Your design work will directly influence how millions of families experience some of their most meaningful moments: from creating their first baby registry to receiving gifts from loved ones
• You'll drive the end-to-end product design process with speed and focus on delivering products that users love
• You'll identify friction points in the registry experience and design solutions that make the process more intuitive and delightful for both registrants and gift-givers
• You'll collaborate with cross-functional teams, including Product and Engineering, incorporating diverse perspectives to build trust and achieve design excellence
• You'll get your designs in front of users to gather feedback and iterate on the experience before launch
• You'll uphold top-notch craftsmanship, ensuring the product maintains a high standard of functionality and user experience
• You'll contribute to our design system, creating reusable patterns that maintain consistency while supporting innovation

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision and a generous paid parental leave policy,
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is CAN $111,540.00 - $139,425.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.

Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.

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