Join our rapidly growing AI startup as a Senior Product Designer and own the end-to-end product experience. This role is for an exceptional designer who can pair strategic UX thinking with hands-on execution, turning complex AI functionality into intuitive, accessible interfaces. You'll work directly with founders to define product design strategy and ship high-quality work independently.
Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.
Why This Role MattersShape the user experience of a fast-growing AI platform
Work directly with founders to define product design strategy
Build design systems and processes that scale with our high-growth trajectory
We're seeking a rare combination of strategic design thinking, hands-on execution, and entrepreneurial drive to elevate our product design craft.
About This RoleKey challenges you'll solve:
Design Velocity — Shipping high-quality product design work independently without external dependencies
Customer Experience Gaps — Identifying and solving usability issues that impact customer success and retention
This is an opportunity to have outsized impact on the product while building expertise in AI product design at a scaling startup.
Outcomes ExpectedQ1 Objectives: Lead a complete redesign of our product
Year 1 Objectives: Establish design systems and processes that enable faster iteration and measurably improve the user experience
User Experience Strategy — Conduct user research and usability analysis to identify friction points and optimization opportunities
Interface Design — Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users
Design Systems — Build and maintain scalable design systems that enable consistent, efficient product development
Prototyping & Testing — Create interactive prototypes and conduct user testing to validate design decisions
Onboarding Experience — Design seamless onboarding flows that reduce time-to-value and improve activation rates
In-App Communication — Create clear, helpful UI copy, tooltips, empty states, and error messaging
Help & Success Materials — Design in-product guidance and documentation that enable customer growth
4–6 years of product design experience with demonstrated end-to-end ownership
Proven track record designing for B2B SaaS or AI/ML products with complex user workflows
Portfolio demonstrating ownership of product design projects from strategy to execution
Design Software — Advanced skills in Figma
Prototyping — Experience with interactive prototyping tools and a basic understanding of HTML/CSS
Strategic Vision — Aligns design decisions with business objectives and user needs
Systems Thinking — Creates scalable design frameworks that grow with the product and organization
Quality Standards — Maintains exceptionally high craft while moving quickly in a startup environment
Self-Sufficiency — Ships complete product design work independently without requiring external support
Tool Mastery — Leverages best-in-class design tools to maximize output and quality
Cross-Platform Thinking — Ensures design consistency across web, mobile, and desktop experiences
Research Integration — Incorporates user insights and data into design decisions
Usability Focus — Identifies and solves complex UX problems that impact customer success
Accessibility Awareness — Designs inclusive experiences that work for diverse user populations
Stakeholder Management — Presents design rationale effectively to founders and cross-functional partners
Cross-Functional Partnership — Works seamlessly with product and engineering teams
Customer Empathy — Understands enterprise customer needs and translates them into design solutions
Rapid Iteration — Balances design perfection with speed of execution and learning
Resource Optimization — Achieves maximum impact with lean resources and creative constraints
Growth Mindset — Continuously evolves design approach based on business needs and user feedback
Ready to shape the future of AI product design? If you're passionate about creating exceptional user experiences that drive business impact in a fast-growing AI company, we'd love to see your portfolio.
Skills Required
- 4-6 years of design experience
- Proven track record designing for B2B SaaS or AI/ML
- Portfolio demonstrating end-to-end ownership of designs
- Expert-level proficiency in Framer, Webflow, or similar
- Advanced skills in Figma, Adobe Creative Suite
- Experience with interactive prototyping tools
What We Do
Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app. Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.
