Senior Product and Brand Designer

Join our rapidly growing AI startup as a Senior Product & Brand Designer and be the creative force behind our entire design ecosystem. This role is designed for exceptional design professionals who can seamlessly blend product design excellence with brand storytelling and technical execution. You'll own the complete design experience from first brand touchpoint to in-product interactions.
Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.

Why This Role Matters:

• Shape the visual identity and user experience of a fast growing AI platform

• Work directly with founders to define design strategy across all customer touchpoints

• Build design systems and processes that will scale with our high-growth trajectory

We're seeking a rare combination of strategic design thinking, hands-on execution skills, and entrepreneurial drive to elevate our design craft across every customer interaction.

Key Challenges You'll Solve:

• Design Velocity - Shipping high-quality design work independently without external dependencies

• Marketing Design Bottlenecks - Enabling rapid creation of sales collateral, video content, and campaign assets

• Brand-Product Disconnect - Creating cohesive design language from marketing websites to product interfaces

• Customer Experience Gaps - Identifying and solving usability issues that impact customer success and retention

This is an opportunity to have outsized design impact across multiple disciplines while building expertise in AI product design at a scaling startup.

Q1 Objectives: Lead complete redesign of customer-facing website, marketing and sales collaterals, sharpen the positioning.

Year 1 Objectives: Establish design systems and processes that enable faster design iteration. improve user experience and brand positioning

• Visual Identity Ownership - Evolve and maintain brand guidelines, ensuring consistent application across all touchpoints

• Website Development - Design and build marketing websites, landing pages, and campaign sites using Framer/Webflow with zero external dependencies

• Sales Enablement - Create compelling pitch decks, case studies, demo environments, and sales collateral that support $60K+ ACV deals

• Content Creation - Produce video content, social media assets, blog graphics, and event materials using Adobe Creative Suite

• User Experience Strategy - Conduct user research and usability analysis to identify friction points and optimization opportunities

• Interface Design - Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users

• Design Systems - Build and maintain scalable design systems that enable consistent, efficient product development

• Prototyping & Testing - Create interactive prototypes and conduct user testing to validate design decisions

• Onboarding Experience - Design seamless customer onboarding flows that reduce time-to-value and improve activation rates

• In-App Communication - Create clear, helpful UI copy, tooltips, empty states, and error messaging

• Customer Success Materials - Design training materials, help documentation, and success resources that enable customer growth

• 4-6 years of design experience with demonstrated expertise across brand, web, and product design

• Proven track record designing for B2B SaaS or AI/ML products with complex user workflows

• Portfolio demonstrating end-to-end ownership of design projects from strategy to execution

• Web Development Tools - Expert-level proficiency in Framer, Webflow, or similar no-code platforms. Ability to design, build, ship and maintain on your own with 0 external support.

• Design Software - Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)

• Prototyping - Experience with interactive prototyping tools and basic understanding of HTML/CSS

Design Leadership

• Strategic Vision - Ability to align design decisions with business objectives and user needs

• Systems Thinking - Creates scalable design frameworks that grow with the product and organization

• Quality Standards - Maintains exceptionally high design craft while moving quickly in startup environment

Technical Execution

• Self-Sufficiency - Ships complete projects independently without requiring developer or external agency support

• Tool Mastery - Leverages best-in-class design and development tools to maximize output and quality

• Cross-Platform Thinking - Ensures design consistency across web, mobile, and desktop experiences

User-Centric Approach

• Research Integration - Incorporates user insights and data into design decisions

• Usability Focus - Identifies and solves complex UX problems that impact customer success

• Accessibility Awareness - Designs inclusive experiences that work for diverse user populations

Communication & Collaboration

• Stakeholder Management - Presents design rationale effectively to founders, sales team, and customers

• Cross-Functional Partnership - Works seamlessly with product, engineering, and marketing teams

• Customer Empathy - Understands enterprise customer needs and translates them into design solutions

Startup Agility

• Rapid Iteration - Balances design perfection with speed of execution and learning

• Resource Optimization - Achieves maximum impact with lean resources and creative constraints

• Growth Mindset - Continuously evolves design approach based on business needs and user feedback

Ready to shape the future of AI product design? If you're passionate about creating exceptional user experiences that drive business impact in a fast-growing AI company, we'd love to see your portfolio and discuss how you can help us scale our design excellence.

This role offers the unique opportunity to combine your design expertise with business impact while building the design foundation for a company positioned to lead in the AI revolution.