Job Title: Campaign Manager – Customer Acquisition & Offer Management
Location: Mumbai
Experience: 5+ Years
Shift: EMEA Shift
Role Overview:
We are looking for an experienced Campaign Manager to drive customer acquisition, campaign execution, and offer strategy. The ideal candidate will have strong expertise in planning and managing end-to-end campaigns, optimizing performance, and driving business growth through data-driven decisions.
Key Responsibilities:
Plan, execute, and optimize multi-channel marketing campaigns (digital, email, paid media, partnerships, etc.)
Drive customer acquisition strategies to increase new user growth and improve conversion rates
Design and implement targeted offers, promotions, and lifecycle campaigns
Collaborate with cross-functional teams including sales, product, analytics, and creative teams
Monitor campaign performance using KPIs such as CAC, ROI, CTR, conversion rates
Perform A/B testing to optimize campaigns and offers
Analyze customer behavior and segmentation to improve targeting and personalization
Manage campaign budgets and ensure efficient allocation of resources
Work with CRM tools and marketing automation platforms for campaign execution
Prepare performance reports and present actionable insights to stakeholders
Required Skills & Qualifications:
5+ years of experience in campaign management / growth marketing / customer acquisition
Strong understanding of digital marketing channels (Google Ads, Meta, affiliates, email marketing)
Experience in offer management and promotional strategy
Hands-on experience with analytics tools (Google Analytics, Excel, BI tools, etc.)
Familiarity with CRM tools (Salesforce, HubSpot, MoEngage, etc.)
Strong analytical and problem-solving skills
Excellent stakeholder management and communication skills
Ability to work in a fast-paced, performance-driven environment
Preferred Background:
Experience in BFSI / Fintech / Credit Card campaigns is a plus
Exposure to EMEA market campaigns will be advantageous
Prior experience in performance marketing or lifecycle marketing
What We Do
eClerx provides business process management, automation and analytics services to a number of Fortune 2000 enterprises, including some of the world's leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is today traded on both the Bombay and National Stock Exchanges of India. The firm employs 16,000+ people across Australia, Canada, Germany, India, Italy, Netherlands, Philippines, Singapore, Thailand, UK, and the USA.
