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Team Overview
The Solutions Marketing team helps sellers engage customers through consultative, buying-group-focused conversations that address critical business challenges. The team transforms customer insights, solution narratives, buyer personas, and sales playbooks into practical, locally relevant resources that help sales teams create demand, strengthen customer engagement, and accelerate growth across international markets. Working closely with Sales, Product Marketing, Product Management, and regional stakeholders, the team ensures sellers have the tools and guidance needed to communicate value effectively and navigate complex buying processes.This role reports to the Vice President, Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
As a Senior Principal Solutions Marketing professional, you will lead the development and scaling of customer-centric sales enablement programs across international markets. You will translate complex customer challenges, market dynamics, and solution capabilities into practical tools, messaging, and frameworks that help sellers engage buying groups, build stronger customer relationships, and support business growth.
Build and scale customer-centric sales enablement programs across international markets, adapting global solution narratives to regional market needs, regulatory requirements, industry priorities, and buyer expectations.
Develop persona-based and use-case-driven enablement resources, including playbooks, discovery guides, messaging frameworks, objection-handling tools, customer success stories, and sales journey guidance.
Translate complex customer challenges, market trends, and solution capabilities into practical resources that improve seller confidence and customer engagement.
Leverage customer insights, customer feedback, and regional sales requirements to create programs that help sellers communicate effectively around key business challenges.
Create scalable frameworks, templates, governance models, and activation plans that support consistent and locally relevant sales enablement.
Partner with Sales, Product Marketing, Product Management, Marketing, Legal, Compliance, and subject matter experts to deliver high-quality, field-ready resources.
Analyse enterprise buying groups and decision-making processes to ensure enablement content addresses the priorities of decision-makers, influencers, end users, and other stakeholders.
Influence senior stakeholders across sales, marketing, product, and business leadership functions within a complex international environment.
Deliver training, coaching, and activation programs for sales teams across multiple regions, cultures, and markets.
Measure adoption, gather stakeholder feedback, and continuously improve enablement programs based on business outcomes and user engagement.
Required Knowledge And Experiences
10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise business-to-business (B2B) marketing, Software as a Service (SaaS), Data as a Service (DaaS), product strategy, or a related discipline, including significant international or multi-region experience.
At least five years of experience leading cross-functional initiatives and influencing regional stakeholders with varying levels of capability, experience, and market maturity.
Demonstrated experience developing and scaling sales playbooks, buyer enablement programs, persona-based messaging, thought leadership content, seller training, and customer engagement frameworks.
Experience adapting global content to regional terminology, competitive dynamics, business priorities, market maturity, and regulatory considerations.
Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies, and business units.
Required Technical Skills
Ability to develop structured sales enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides, and seller training materials.
Strong content development, presentation, facilitation, and project management capabilities.
Experience designing and executing enablement programs in complex, cross-functional, and international environments.
Ability to analyse customer, market, and sales feedback to drive continuous improvement and enablement effectiveness.
Strong communication and stakeholder management skills, including presenting to senior leaders and cross-functional teams.
We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:
Experience coaching and activating geographically distributed sales, marketing, or enablement teams.
Familiarity with regional regulatory considerations and market-specific competitive landscapes.
Experience supporting global go-to-market strategies across multiple international regions.
Curiosity about customer decision-making processes and enterprise purchasing behaviours.
Willingness and ability to travel internationally, up to 30%, based on business needs and regional activation requirements.
TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.
TransUnion Job Title
Principal, Product Marketing
Skills Required
- 10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise B2B marketing, SaaS or DaaS product strategy, or a related discipline
- Meaningful international or multi-region experience
- At least five years leading cross-functional programs and indirectly managing regional stakeholders
- Experience developing or scaling sales playbooks, buyer enablement, persona-based messaging, thought-leadership narratives, seller training, and customer conversation frameworks
- Experience localizing global content for regional terminology, competitive dynamics, market maturity, business priorities, and regulatory considerations
- Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies, and business units
- Ability to create structured sales-enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides, and seller-training materials
- Strong content development, presentation, and project-management capabilities
- Experience coaching and activating geographically distributed seller or marketing teams
- Familiarity with regional regulatory considerations and market-specific competitive environments
- Curiosity about customer decision-making and enterprise purchasing behavior
- Ability to travel internationally up to 30%
What the Team is Saying
TransUnion Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as strong, with multiple plan choices, reasonable deductibles, and access to mental‑health resources like Spring Health.
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Leave & Time Off Breadth — Flexible Time Off for salaried roles, PTO for hourly roles, paid holidays, wellness days, and hybrid flexibility underpin generous time‑away options.
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Parental & Family Support — Parental and caregiver benefits are emphasized, including 12 weeks of paid parental leave with a gradual return, adoption assistance, dependent‑care FSA, and Care@Work backup care from day one.
TransUnion Insights
What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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TransUnion Teams
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
