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Team Overview
The Solutions Marketing team helps sellers engage customers through consultative, buying-group-centered conversations that address priority business issues. The team translates global customer insights, solution narratives, buyer personas and playbooks into practical, locally relevant tools that help sellers shape demand and advance upper-funnel opportunities across international markets.This role reports to VP, Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
- Build and scale customer-centric sales enablement across international markets, adapting global solution narratives to local market dynamics, regulatory environments, vertical priorities, seller maturity and buyer expectations.
- Develop buying-group, persona and use-case-based enablement, including playbooks, talk tracks, discovery questions, objection handling, competitive messaging, customer proof points and sales journey guidance.
- Translate complex customer challenges, market trends and solution portfolios into clear, practical tools that improve seller confidence and customer conversations.
- Turn customer insights, voice-of-customer feedback and regional seller needs into programs that help sellers understand, communicate and shape customer thinking around priority business issues.
- Create scalable frameworks, templates, governance models and activation plans that support consistent and locally relevant enablement across regions.
- Partner with regional sales, product marketing, product management, sales enablement, marketing, legal, compliance and subject-matter experts to deliver field-ready materials.
- Analyze how enterprise buying groups make decisions, including the roles of decision-makers, influencers, users and gatekeepers, and align enablement to the outcomes that matter to each persona.
- Influence senior stakeholders across regional sales, marketing, product and business leadership within a complex matrix organization.
- Train and activate sellers and regional teams across cultures and markets through effective communication, facilitation, coaching and presentations.
- Measure adoption, gather field and customer feedback, and continuously improve enablement based on usage and business response.
Required Knowledge And Experiences
- 10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise B2B marketing, SaaS/DaaS product strategy or a related discipline, including meaningful international or multi-region experience.
- At least five years leading cross-functional programs and indirectly managing regional stakeholders with varied capabilities and maturity levels.
- Demonstrated experience developing or scaling sales playbooks, buyer enablement, persona-based messaging, thought-leadership narratives, seller training and customer conversation frameworks.
- Experience localizing global content for regional terminology, competitive dynamics, market maturity, business priorities and regulatory considerations.
- Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies and business units.
- Ability to create structured sales-enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides and seller-training materials.
- Strong content development, presentation and project-management capabilities required to deliver practical tools in a fast-paced, cross-functional environment.
- Experience coaching and activating geographically distributed seller or marketing teams.
- Familiarity with regional regulatory considerations and market-specific competitive environments.
- Curiosity about customer decision-making and the motivations behind enterprise purchasing behavior.
- Ability to travel internationally up to 30%, based on business and regional activation needs.
TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.
TransUnion Job Title
Principal, Product Marketing
Skills Required
- 10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise B2B marketing, SaaS or DaaS product strategy, or a related discipline
- Meaningful international or multi-region experience
- At least five years leading cross-functional programs and indirectly managing regional stakeholders
- Experience developing or scaling sales playbooks, buyer enablement, persona-based messaging, thought-leadership narratives, seller training, and customer conversation frameworks
- Experience localizing global content for regional terminology, competitive dynamics, market maturity, business priorities, and regulatory considerations
- Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies, and business units
- Ability to create structured sales-enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides, and seller-training materials
- Strong content development, presentation, and project-management capabilities
- Experience coaching and activating geographically distributed seller or marketing teams
- Familiarity with regional regulatory considerations and market-specific competitive environments
- Curiosity about customer decision-making and enterprise purchasing behavior
- Ability to travel internationally up to 30%
What the Team is Saying
TransUnion Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is described as comprehensive with day-one medical, dental and vision coverage, plus HSA/FSA options and expanded mental-health support via Spring Health. Feedback suggests coverage depth and immediate eligibility are notable strengths.
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Parental & Family Support — Family support includes paid parental leave with a gradual return, adoption and caregiver assistance, and backup care through a Care@Work membership. External recognition highlights inclusive offerings such as fertility support and bereavement provisions.
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Leave & Time Off Breadth — Time-off programs feature flexible time off, paid holidays, two global wellness days, and paid volunteer time. Feedback suggests these leave elements contribute meaningfully to work-life balance.
TransUnion Insights
What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
