Senior Principal Product Marketing Manager

Job Description

We’re seeking a Senior Principal Product Marketing Manager – Strategic Planning to shape Procore’s product marketing strategy. You’ll lead strategic planning and portfolio-level initiatives that ensure Product Marketing is aligned, effective, and scalable.

As the Senior Principal Product Marketing Manager – Strategic Planning, you’ll own the planning frameworks, operational rhythms, and strategic initiatives that drive clarity, alignment, and impact across Product Marketing. You will partner with senior leaders across Product, Sales, Revenue Operations, and Marketing to guide prioritization, optimize GTM, and ensure PMM delivers measurable business value. This role suits a strategic thinker with strong operational acumen who thrives at the intersection of planning, execution, and cross-functional collaboration.

This position reports to the Senior Director, Product Marketing, and will be based in our Austin, TX office. We’re looking for someone to join us immediately.

What You’ll Do

Strategic Planning & Portfolio Management

• Drive annual/quarterly strategic planning for Product Marketing, aligning priorities to company goals.
• Lead development of a long-range roadmap for PMM initiatives.
• Support resource planning, capacity management, and portfolio alignment.
• Ensure strategic initiatives are tracked, reported, and adapted based on business needs.

Organizational Alignment & Operating Model

• Define and evolve the Product Marketing operating model to support scale.
• Partner with PMM leadership to establish clear goals, roles, and workflows.
• Run strategic forums (e.g., leadership planning sessions, operational reviews).

GTM Excellence & Frameworks

• Develop repeatable GTM frameworks for product launches, adoption, and portfolio positioning.
• Drive consistency through standardized playbooks, processes, and templates.
• Collaborate with Revenue Operations to track GTM metrics.

Cross-Functional Strategy & Stakeholder Management

• Serve as a strategic thought partner to senior leaders in Product, Sales, Marketing, and RevOps.
• Facilitate alignment on shared priorities, positioning Product Marketing as a central driver of GTM success.
• Lead cross-functional initiatives aimed at improving GTM velocity, alignment, and effectiveness.

What You Bring

• 10+ years of experience in Product Marketing, Strategic Planning, GTM Strategy, or Program Management (B2B SaaS ideal).
• Proven success leading strategic planning and operational initiatives for marketing or GTM organizations.
• Strong understanding of product marketing’s role in driving growth, positioning, and customer adoption.
• Experience influencing executive stakeholders and driving cross-functional alignment.
• Ability to synthesize data, insights, and business goals into actionable plans and frameworks.
• Comfortable managing through ambiguity and balancing strategic vision with execution.
• Exceptional communication, facilitation, and stakeholder management skills.
• Familiarity with tools like Salesforce, Highspot, Seismic, Asana, and Confluence is a plus.

Additional Information

Base Pay Range $192,000 - $264,000. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.