Key responsibilities include
- Campaign Management: Pace spend accurately to deliver KPIs against budgets, ensure campaigns are aligned with best practice and business goals.
- Forecasting & Planning: Produce accurate forecasts across a range of scenarios on a routine and ad hoc basis.
- Strategy & Optimisation: Stay on top of industry trends, applying new insights to campaign strategies. Produce and deliver testing roadmap to ensure channel growth.
- Collaboration: Work with key partners (e.g. Google, Microsoft, Fedonomics, CSS) and liaise closely with the Netherlands market stakeholders and PM Manager to ensure alignment of strategies and business goals.
- Account Excellence: Maintain rigorous account hygiene, implement best practices, and identify structural improvements for greater efficiency and scalability.
- Creative Oversight: Work with internal creative teams to ensure our assets are relevant to current marketing communications and aligned with channel best practice (Dutch copywriting can be provided).
- Reporting & Insights: Deliver clear weekly performance updates and contribute to monthly and quarterly performance reviews and presentations.
Success will be measured by
- Channel performance vs. ROI and CPO targets.
- Effective management of multiple channel budgets.
- Timely implementation of testing roadmaps and integration of best practices.
- Strong cross-functional alignment with Netherlands teams and contribution to broader marketing strategy.
- Consistently high account hygiene and adoption of industry best practices.
- Demonstrated innovation through improved account structures and campaign growth.
- Effective ad copy and creative management to enhance campaign performance - translation support to Dutch will be provided.
- Accurate weekly reporting on KPI movements and valuable contributions to presentations.
Must-Haves
- Fluent in English (spoken and written). Dutch is a plus.
- Minimum 3 years hands-on experience managing PPC and Shopping campaigns (App marketing experience a strong advantage).
- Technical proficiency on Google Ads, Microsoft Ads, SA360 and Google Merchant Center. Feed Management experience (Feedonomics, Productsup etc.) is a plus.
- Proven track record delivering campaign performance against ROI and CPO goals.
- Ability to quickly and accurately produce performance forecasts and budget plans.
- Advanced Excel skills and strong analytical mindset.
- Highly self-motivated with the ability to work autonomously as well as in a team.
- Proactive communicator and agile thinker, able to adapt in a fast-paced, evolving environment.
- Detail-oriented and data-driven, with a relentless focus on continuous improvement.
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What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
