Lead Marketing Analyst

Who Are We?

We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 1,000,000 active insurance policies, we protect builders, bakers, landlords and more than 1,200 other trades.

We’re a technology company as well as one that sells insurance. That means we build, we fail, we learn and we improve. Through our global social impact strategy, called 'The Big Dreams Project’, we're working to help 10,000 small businesses start or grow by 2030.

Why not check out our advert on YouTube: Simply Business TV advert 2024: 'Simply the Best'.

Job CategoryMarketingPosition TypePermanentTarget Openings1What Is the Opportunity?As our Senior Manager, Marketing Analytics, you’ll be the strategic leader responsible for driving the data analysis and actionable insights that fuel our As our Lead Marketing Analyst, you’ll join our US Marketing team in London to lead and bring to life our unified measurement framework. This is a truly embedded role where you’ll connect our targeting and creative strategies with a high-performance MarTech infrastructure to support informed spend decisions across the business.
What makes this role different is the level of influence you’ll wield. You won’t just be crunching numbers; you’ll be a strategic storyteller, translating complex statistical findings into actionable narratives for executive-level stakeholders and operationalising complex models alongside our Data Science and Engineering teams.As one of our Lead Marketing Analysts, you’ll:

• Deliver strategic insights and recommendations that directly influence plans for high-value channels like Email, SEO, and paid media.

• Master experimental design by interpreting rigorous A/B and multi-variate tests to measure the causal impact of our marketing.

• Drive site performance using GA4 and internal data to uncover opportunities and unlock on-site growth.

• Collaborate on forecasting with our finance team to predict annual and monthly campaign performance.

• Lead proactive exploration to uncover hidden risks and performance drivers across the entire business.

• Manage vendor partnerships to deepen our understanding of data sources and collection strategies.

We’re looking for someone who is:

• Experienced in multi-channel knowledge, including email, paid search, and paid media.

• A marketing technology expert, skilled with systems such as GA4, Salesforce, Semrush, and Google Search Console.

• A strategic communicator capable of translating complex data into clear stories for non-technical audiences.

• Skilled in performance forecasting and building bottom-up revenue models based on channel metrics.

• Autonomous and agile, ready to challenge the status quo in a high-paced environment.

• Technical and precise, with advanced background in MMM, MTA, and expert-level SQL, Python, or R.

(We know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the bullet points above to be considered for this role.)
We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Ready to build the future of insurance tech?? Apply today to start your journey with Simply Business!

What are the benefits of working at Simply Business:

• we offer a great work-life balance where workloads are manageable and everyone has the flexibility to work hybrid

• on top of the 25 days annual leave (plus bank holidays), we offer the option to buy five more days of holiday with your flexible benefits

• our flexible parental leave allows you to approach an important time how you want - with six months full pay to the primary caregiver and four weeks full pay if you're the secondary caregiver

• our life event leave is an extra days leave every two years for those big moments in your life like moving house or your birthday. And our long-serving employees get a two week paid sabbatical after five years of service, then four weeks off after ten years of service

• private medical insurance through BUPA, that covers any pre-existing condition is a core benefit. Plus a health cash plan that covers your everyday medical expenses

• we offer a competitive salary based on your experience and the current market. Plus the potential to earn an annual bonus based on performance

• access to tools to support your personal development on our dedicated learning platform. As well as support for your mental health with access to counselling

• we match what you put into your pension up to five per cent. And pass on a tax-free sum that's four times your basic salary with our life assurance policy, with the option to increase it to ten times through our flexible benefit scheme

• our salary sacrifice car scheme gives you the option to buy a brand new, fully insured, and maintained car for a convenient fixed monthly amount taken from your gross salary (after 6 months service)

• our flexible benefits scheme gives you an allocated amount to use each year on benefits like critical illness cover, dental insurance, travel insurance, or a gym membership

Ready to join us and drive our success as a high-performing team? Apply today.

Employment Practices

Simply Business is committed to providing equality and opportunities for all employees and candidates considering a career with us. We offer a workplace where colleagues are treated with respect and dignity. We don’t (and won’t) discriminate either directly or indirectly on the grounds of race, colour, religion, belief, political opinion, disability, nationality, ethnic origin, sex, sexual orientation or relationship status at any stage of the hiring process or during the course of your employment.