About NetEaseGames:
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into meaningful vehicle to build a more entertaining and enlightened world.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/
Responsibilities:
- Oversee the planning and execution of PC/console publishing channels, leading the development of full product lifecycle operation strategies and creating differentiated promotion plans tailored to each channel’s characteristics.
- Develop and implement publishing strategies across different game phases based on game features and channel attributes, taking responsibility for key metrics such as pre-registrations, new user acquisition, and retention.
- Gain deep insights into PC/console gaming market trends, analyze competitor dynamics and channel traffic shifts, and quickly iterate operational strategies.
- Maintain strong partnerships with channel platforms and manage cross-departmental communication and coordination effectively.
Requirements：
- 3+ years of experience in the gaming industry, with hands-on experience in publishing and promotion through major overseas PC/console channels; prior involvement in a full PC/console game launch project is a plus.
- Strong product operation mindset and high data sensitivity, with the ability to adjust channel strategies promptly based on performance data.
- Passionate about shooter/competitive games, with in-depth playing experience in at least one such title.
- Responsible and detail-oriented, with strong learning ability, excellent communication skills, collaborative mindset, and the ability to work under pressure.
- Proficiency in Chinese is preferred for this position, as daily communication and collaboration with key stakeholders and team members based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Top Skills
What We Do
NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan.
We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint.
NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.
