Senior Planner, Social Media

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

What You’ll Do 
Social Media Planning – 25% 

• Develop proposals for paid social media campaigns across active client roster 

• Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions 

• Responsible for analyzing proposals and partner negotiations 

• Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars  

Campaign Management/Execution – 20% 

• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction 

• Traffic plan assets such as creative and required tracking tags 

• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients  

• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol 

• Responsible for the setup of client Paid Social campaign  

Relationship Development – 20%  

• Anticipates and fields requests and questions from internal teams and/or clients with minimal 
  oversight  

• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings 

• Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.) 

• Participate in larger team projects with direct oversight from Supervisor  

• Contribute to junior team member(s) development (training Assistant Planners and Planners) 

• Participate in the interview process for Assistant/Planner roles  

Reporting – 15%  

• Monitor pacing and optimizations of active social campaigns across client roster daily 

• Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager 

• Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary  

Social Strategy & Buying Oversight – 10% 

• Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge  

• Take ownership of completing and monitoring both internal team and client facing financial tracking documents 

• Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues 

• Provide education on best practices, social media principals, and industry at large  

• Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager 

Learning & Development – 10%  

• Attend agency learning sessions and vendor meetings 

• Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School) 

Who You Are  

• A strong, effective communicator 

• A problem solver with the ability to develop creative solutions 

• Detail oriented with strong organizational skills 

• An effective time manager, comfortable working with multiple timelines and deliverables  

• Comfortable working within large sets of data and numbers  

• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves 

• Takes pride in ownership of work and demonstrates accountability  

• Able to thrive in an agile, fast-paced environment and seek out feedback proactively  

• Results and solutions oriented; consistently motivated, proactive, and resourceful 

• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends 

• A supporter of and advocate for diversity, equity and inclusion 

Preferred Skills & Experience  

• 2+ years previous paid social media experience 

• Familiarity with marketing principles, analytics and concepts 

• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred 

• Proficiency working within Microsoft Excel and PowerPoint 

• Exposure to advanced targeting/retargeting tactics in social 

• Comfort owning and managing budget/investment levels in social media