Product Marketing Manager

Job Description
Because this role involves a combination of collaborative/in-person and independent work, it will take the form of a hybrid work format, with time split between working onsite and remotely.
Product Marketing at a Global Fortune 500 Company!
Seeking a technical product marketer who enjoys simplifying complex narratives into effective product messaging, positioning, and value proposition through persuasive presentation content and marketing copy. With a strong blend of strategic, analytic, and creative skills, this candidate will collaborate with our Sales and Product Development teams to communicate the benefits of the GXP software ecosystem to our customer base while developing effective Go-To-Market strategies. Representing a unique opportunity to direct marketing strategy as a senior member of the marketing team in a multi-national organization, this role requires a creative, data-driven, team player with a hands-on approach and a strong attention to detail.
Key Responsibilities:

• Develop and evolve effective product value proposition, positioning, and messaging across the entire spectrum of marketing channels
• Collaborate with internal sales, product, and customer support personnel to source technical data and ensure consistent communications and brand awareness
• Function as a knowledge resource in the user benefits and technical capabilities of the GXP software ecosystem, our competitive environment, and the greater geospatial intelligence industry
• Work with Graphic Design to create effective marketing collateral and presentation content to effectively support sales success; content may include marketing brochures, datasheets, case studies, white papers, presentations, website copy, interactive display and demo scripts, videos and webinars, emails/subject lines, social media, press releases, etc..
• Create Go-To-Market plans and strategy in conjunction with Product Development and Sales teams for new products and continuing communications for new product releases
• Leverage generative AI to develop product literature and marketing communications, as well as industry/competitive intelligence
• Identify, monitor, summarize, and generate insights from a variety of market research sources including general industry reports, competitive intelligence, online search, and field reconnaissance
• Design and perform primary market research to include surveys, user groups/advisory boards, and interviews in order to accurately assess market trends and opportunities, competitive intelligence, customer satisfaction and segmentation, resource prioritization, and pricing strategy
• Support various elements of the marketing team including event management, graphic design, and PR/communications

Please note that pursuant to a government contract, this specific position requires US citizenship status
Required Education, Experience, & Skills

• Bachelor's degree in Business, Marketing, GIS, or related field
• 5+ years of experience in a marketing/product marketing, product management, market research, or equivalent business role, preferably with a technology or SaaS based company
• Relevant experience in the Geospatial / GIS market and geospatial software usage and/or development, as well as photogrammetric concepts
• Experience in desktop, server, and cloud environments
• Secondary marketing research experience including general industry research, competitive analysis, pricing analysis, and summary and presentation of findings
• Amazing written communication skills and creativity including a strong grasp of grammar, extensive vocabulary, and copy editing skills with a strict attention to detail
• Strong ability to create compelling PowerPoint sales and product presentations that present a persuasive story
• Ability to grasp complex, technical (software) product / workflow details and translate them into a simple yet compelling narrative that can be understood by a broad spectrum of readers
• Strong knowledge of primary methods of market research including surveys, user groups/advisory boards, interviews, customer satisfaction, and market segmentation
• Ability to make data-driven and qualitative assessments based on market research
• Proficiency in relevant systems including Microsoft Office applications
• Strong project management skills and teamwork: coordinating time-sensitive projects and working to deadlines

Pay Information
Full-Time Salary Range: $113080 - $192280
Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.
About BAE Systems Electronic Systems
BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Improving the future and protecting lives is an ambitious mission, but it's what we do at BAE Systems. Working here means using your passion and ingenuity where it counts - defending national security with breakthrough technology, superior products, and intelligence solutions. As you develop the latest technology and defend national security, you will continually hone your skills on a team-making a big impact on a global scale. At BAE Systems, you'll find a rewarding career that truly makes a difference. Electronic Systems (ES) is the global innovator behind BAE Systems' game-changing defense and commercial electronics. Exploiting every electron, we push the limits of what is possible, giving our customers the edge and our employees opportunities to change the world. Our products and capabilities can be found everywhere - from the depths of the ocean to the far reaches of space. At our core are more than 14,000 highly talented Electronic Systems employees with the brightest minds in the industry, we make an impact - for our customers and the communities we serve.
Our Commitment to Diversity, Equity, and Inclusion:
At BAE Systems, we work hard every day to nurture an inclusive culture where employees are valued and feel like they belong. We are conscious of the need for all employees to see themselves reflected at every level of the company and know that in order to unlock the full potential of our workforce, everyone must feel confident being their best, most sincere self and be equipped to thrive. We provide impactful professional development experiences to our employees and invest in social impact partnerships to uplift communities and drive purposeful change. Here you will find significant opportunities to do meaningful work in an environment intentionally designed to be one where you will learn, grow and belong.