Senior Planner, Digital

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

What You’ll Do 

Media Negotiating & Buying – 25% 

• Oversee and assist in RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations  

• Ensure accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol 

• Collaborate with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)  

• Work alongside other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions 

Reporting & Analysis –25% 

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client 

• Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications 

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown 

• Effectively communicate optimization strategies, challenges and opportunities across display, mobile, social and video 

Relationship Management – 15% 

• Develop and maintain strong, mutually beneficial relationships with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors 

• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership 

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 

• Begin serving as a resource and trusted partner for clients 

Team Management & Delegation – 15%  

• Contribute to other junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners) 

• Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance management  

• Guide team in setting goals, project tasks and timelines 

• Utilize past experiences to develop Planner’s mentorship skills and abilities  

• Provide education on best practices, media principles, and industry at large  

• Participate in interview process for Assistant/Planner roles 

Digital Media Strategy – 15%  

• Collaborate with supervisor on strategy, guiding assistant and planner in plan development  

• Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

• Ensure digital strategy fits into overall brand communication goals 

• Participate in team brainstorms to kick off plan and consideration set development  

• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals 

• Guide and participate in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions 

Campaign Management & Execution – 5% 

• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly 

• Ensure accuracy of specs documents and that all materials are received from creative agency 

• Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients 

• Work alongside assistant media planner and media planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety 

Who You Are  

• Interested in the digital landscape and a desire to innovate and keep up with trends 

• Motivated and eager to learn 

• A strong writer and presenter 

• A left and right brain thinker  

• A collaborative, team-oriented worker with strong time management and organization skills 

• A problem solver with foresight and the ability to develop creative solutions 

• Detail oriented with commitment to follow through 

• Nimble and flexible to succeed in a fast-paced environment 

• A strong team player, willing to roll up their sleeves 

• Excited to mentor and teach team members 

• An advocate for and supporter of diversity, equity and inclusion 

Preferred Skills & Experience 

• 2+ years previous digital media experience 

• Knowledge of various channels and buying methods (video, display, programmatic, social) 

• Familiarity with marketing principles, analytics and concepts 

• Confidence within Microsoft Office Suite 

• Experience in negotiating and constructing digital media plans  

• Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools) 

• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred) 

• Familiarity with biddable channels and partner direct 

Certificates, Licenses and Registrations  

This role does not require certificates, licenses or registrations. 

 Physical Activity and Work Environment 

This role does not require any physical activity. 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

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