The Role
Own and optimize performance marketing for the US B2B market, managing Google Ads and other paid acquisition channels. Plan campaigns, budgets, targeting, testing, and optimization while analyzing the full funnel through leads, opportunities, and clients. Use GA4, CRM data, dashboards, and experiments to improve pipeline contribution. Collaborate with marketing teams, explore AI-powered channels, develop scalable processes, and mentor a PPC specialist.
Summary Generated by Built In
100% REMOTE (Work from Home)
AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.
AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.
WHY JOIN US
If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!
ABOUT THE ROLE
We are looking for a Senior Performance Marketing Specialist to join our Inbound Marketing team and take ownership of performance marketing for our US Client Market. Google Ads will be your core expertise, but the role goes beyond PPC execution. You’ll work across paid acquisition, the full B2B funnel, analytics, experimentation, and emerging AI-powered channels. You’ll also mentor a PPC specialist and have an opportunity to grow into a broader Performance Marketing Lead role.
WHAT YOU WILL DO
- Own performance marketing for our US B2B market, focusing on generating high-quality leads and contributing to the sales pipeline.
- Own and optimize Google Ads and other paid acquisition channels.
- Manage and develop acquisition through Clutch, LinkedIn Ads, and other relevant platforms.
- Plan campaigns, budgets, targeting, testing, and optimization.
- Monitor performance, lead quality, conversion rates, and pipeline contribution.
- Analyze the full B2B funnel from traffic and leads to qualified opportunities and clients.
- Work with GA4, CRM, dashboards, and campaign data to identify growth opportunities.
- Build hypotheses, run experiments, analyze results, and scale what works.
- Work closely with Content, SEO, Analytics and Marketing Operations.
- Explore new acquisition channels and experiment with AI tools, automation, and AI/LLM-based advertising, including emerging platforms such as ChatGPT.
- Contribute to performance strategy, budgeting, forecasting, and reporting.
- Mentor and manage a PPC specialist, supporting their development and performance.
- Help build scalable performance marketing processes and best practices.
MUST HAVES
- 4+ years of experience in PPC / Performance Marketing.
- Strong hands-on expertise in Google Ads.
- Hands-on experience with the US B2B market is required.
- Experience managing campaigns independently and working with meaningful budgets.
- Strong understanding of performance marketing, conversion tracking, attribution, and funnel analytics.
- Experience with GA4 and ideally CRM data.
- Strong analytical skills and ability to turn data into clear actions.
- Ability to explain what happened, why it happened, and what to do next.
- Experience with testing and performance optimization.
- Strong communication and stakeholder management skills.
- Proactive, independent, and curious about new channels and technologies.
- Experience mentoring other marketers, or a strong interest in developing as a people manager.
- Upper-intermediate English level.
- Ukrainian C2 level.
NICE TO HAVES
- Experience with Clutch or similar B2B lead-generation platforms.
- Experience with LinkedIn Ads, Microsoft Ads, or other paid channels.
- B2B / IT / SaaS / technology marketing experience.
- Experience with long or complex B2B sales funnels.
- Experience with AI tools, automation, or AI/LLM advertising.
- Previous leading experience.
PERKS AND BENEFITS
- Professional growth: Mentorship, TechTalks, and personalized growth roadmaps.
- Competitive compensation: USD-based pay with education, fitness, and team activity budgets.
- Exciting projects: Modern solutions with Fortune 500 and top product companies.
- Flextime: Flexible schedule with remote and office options.
Meet Our Recruitment Process
It includes main stages:
Application→Video Interview in English→Knowledge test→Interview with the Hiring Manager→If it’s a match, you’ll receive an offer.
Each step helps us understand your skills and overall fit.
Skills Required
- 4+ years of experience in PPC or performance marketing
- Strong hands-on expertise in Google Ads
- Hands-on experience with the US B2B market
- Experience independently managing campaigns with meaningful budgets
- Understanding of performance marketing, conversion tracking, attribution, and funnel analytics
- Experience with GA4 and ideally CRM data
- Strong analytical skills and ability to turn data into actions
- Experience with testing and performance optimization
- Strong communication and stakeholder management skills
- Proactive, independent, and curious about new channels and technologies
- Experience mentoring marketers or interest in developing as a people manager
- Upper-intermediate English level
- Ukrainian C2 level
- Experience with Clutch or similar B2B lead-generation platforms
- Experience with LinkedIn Ads, Microsoft Ads, or other paid channels
- B2B, IT, SaaS, or technology marketing experience
- Experience with long or complex B2B sales funnels
- Experience with AI tools, automation, or AI/LLM advertising
- Previous leadership experience
Am I A Good Fit?
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The Company
What We Do
AgileEngine is a privately held company established in 2010 that builds dedicated teams of designers and developers. We turn good ideas into awesome software that people actually want to use. Some of the biggest names and the hottest startups around the world chose us to build their tech.
