Senior Performance Marketing Manager

Posted 11 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Renewable Energy
The Role
Lead and scale paid acquisition across Paid Social, Search, Programmatic and Display. Build tracking infrastructure (GTM, GA4, pixels, app tracking), deploy LLM automation for campaign workflows, optimize creative/landing pages, manage multi-million budgets, and report data-driven performance to senior leadership while iterating rapidly to improve CAC and LTV.
Summary Generated by Built In

Fuse Energy is a forward-thinking renewable energy startup on a mission to deliver a terawatt of renewable energy, fast. We’re combining first-principles thinking with cutting-edge technology to build a radically better energy system. We’ve raised $210M from top-tier investors including Multicoin, Balderton, Lakestar, Accel, Creandum, Lowercarbon, Ribbit, Box Group and strategic angels like Nico Rosberg, the co-founder of Solana and GPs behind Meta, Revolut, Spotify and Uber. We’re building a fully integrated energy company: from developing solar, wind and battery projects to real-time power trading and distributed energy installations. By selling directly to consumers, we cut out the middleman, lower costs and pass savings on to customers.

We are looking for a Senior Performance Marketing Manager to own and scale Fuse Energy’s paid growth channels end-to-end. This role will be responsible for defining, executing, and optimizing high-impact marketing campaigns that drive rapid customer acquisition, efficiency, and long-term revenue growth.

Responsibilities
  • Own and execute Fuse Energy’s paid acquisition strategy across multiple channels (Paid Social, Paid Search, Programmatic, and Display) in line with aggressive growth objectives.
  • Plan, manage, and scale performance marketing budgets, ensuring efficient customer acquisition cost (CAC) and maximum lifetime value (LTV).
  • Build, deploy, and scale LLM automation workflows across multiple platforms to streamline campaign creation, optimization, and audience management.
  • Own the deployment of tracking infrastructure using Google Tag Manager (GTM), custom pixels, and app install tracking to ensure absolute data accuracy.
  • Continuously launch, test, and optimize creative, targeting, and landing pages to improve conversion rates across the entire acquisition funnel.
  • Data-driven tracking of channel performance, reporting granular impact to senior leadership and continuously improving marketing ROI.
  • Manage, run, and scale campaigns with an extreme bias for action, operating at a high velocity to capture market share.

Requirements
  • minimum 4-5 years of experience in performance marketing, growth marketing, or digital acquisition roles within a high-growth startup, scaleup, or top-tier digital agency.
  • Proven track record of scaling paid media spend and managing multi-million-pound budgets efficiently.
  • Deep, hands-on familiarity with Google Tag Manager (GTM), Google Analytics 4 (GA4), web/app event mapping, and modern tracking technologies to setup rigorous tracking and attribution.
  • Strong understanding of attribution modeling, pixel integration, and navigating privacy-first data environments (iOS14+, Cookies, Conversions API).
  • Deep technical expertise across Meta Ads Manager, Google Ads, and programmatic networks, with a proven ability to operate across multiple platforms simultaneously.
  • Demonstrated experience building and managing automation loops (e.g., automated bidding, API-driven creative changes, automated rules, or integration tools) to drive efficiency.
  • Strongly data-driven and analytical, with experience building data-led hypotheses and evaluating performance metrics via Metabase (SQL experience is a strong plus).
  • Strategic thinker with the absolute ability to execute hands-on—you are comfortable setting the vision but equally love building, launching, and automating campaigns yourself.
  • Excellent communication and cross-functional stakeholder management skills.
  • Entrepreneurial, hyper-focused, and highly comfortable operating in a fast-moving, evolving company.
  • Comfortable with ambiguity, rapid experimentation, and building growth playbooks from scratch.

Benefits
  • Competitive salary
  • Biannual bonus scheme
  • Fully expensed tech to match your needs
  • Paid annual leave
  • Breakfast and dinner allowance for office based employees

Skills Required

  • 4-5 years in performance marketing, growth marketing, or digital acquisition at a high-growth startup, scaleup, or top-tier digital agency
  • Proven track record scaling paid media spend and managing multi-million-pound budgets
  • Hands-on familiarity with Google Tag Manager (GTM), Google Analytics 4 (GA4), and web/app event mapping
  • Experience implementing custom pixels, app install tracking, and deployment of tracking infrastructure
  • Strong understanding of attribution modeling, pixel integration, and privacy-first environments (iOS14+, cookies, Conversions API)
  • Deep technical expertise with Meta Ads Manager, Google Ads, and programmatic advertising platforms
  • Demonstrated experience building and managing automation loops (automated bidding, API-driven creative changes, automated rules, integrations)
  • Experience building data-led hypotheses and evaluating performance metrics via Metabase
  • SQL experience
  • Strategic thinker who can also execute hands-on and build, launch, and automate campaigns
  • Excellent communication and cross-functional stakeholder management skills
  • Comfortable with ambiguity, rapid experimentation, and building growth playbooks from scratch
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The Company
HQ: Greenwood Village, CO
97 Employees
Year Founded: 2022

What We Do

We are building a full stack renewable energy company to accelerate global renewable energy transition. We are based in London, New York. We've raised $90m from top tier investors like Balderton, Lakestar, Accel, Creandum, Lowercarbon, Ribbit, MultiCoin. Energy is broken – We are here to fix it.

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