Senior Performance Marketing Manager

Posted Yesterday
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Frankfurt, Hessen
Mid level
Information Technology • Manufacturing
The Role
As a Senior Performance Marketing Manager at Emma, you will oversee digital marketing performance, generate insights through data analysis, collaborate with various teams, and drive growth strategies by leveraging performance marketing expertise.
Summary Generated by Built In

Ready to lead, disrupt and reinvent the sleep industry?


We are Emma – The Sleep Company. Created in 2013, we are now the world's largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We're pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.

We're a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.

What you´ll do:

  • As part of the Global Performance Marketing team, you will oversee both the strategic and operational management of our digital marketing performance.
  • You’ll generate insights by gaining a deep understanding of our marketing channels, products, and customers across key and growth markets, focusing on maximizing marketing efficiency.
  • You will conduct data analysis on cross-channel performance and in-house attribution data, identifying fluctuations and developing optimization and testing plans.
  • You will collaborate closely with Country Marketing, Product Marketing, Brand & Communication, and Data teams, leading cross-team projects and using your performance marketing expertise to drive growth strategies.
  • You'll analyze the success of key markets to establish and share global best practices.

Who we´re looking for:

  • You have 3+ years of relevant work experience, and have a degree in economics, marketing, or data analytics.
  • You are highly data-driven with strong analytical skills and a passion for data-driven problem-solving.
  • You’re a structured thinker with excellent organizational skills to manage priorities and timelines effectively.
  • You have project management experience,successfully working with cross-functional teams to drive business results.
  • You bring a deep understanding of paid media with extensive expertise in key ad platforms, such as Google Ads, Meta Ads, Affiliate Marketing, and CRM.
  • You have experience in developing full-funnel marketing strategies and understand marketing mix planning.

What we offer:

  • An opportunity to work on challenging and high-impact projects,both independently and as part of an international team.
  • Learning opportunities from experts in a range of disciplines.
  • A non-hierarchical and collaborative team environment.
  • The chance to take ownership of decision-making and drive impactful changes in a dynamic, fast-paced workplace.

Become an Emmie


Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​


We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.


Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!

Top Skills

Google Ads
Meta Ads
The Company
Mexico City
1,398 Employees
On-site Workplace
Year Founded: 2013

What We Do

We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age

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