Senior Performance Marketing Manager (Meta Ads)

The Short Version
You own Meta as a paid acquisition channel for Viktor. Facebook, Instagram, the full Meta ad stack — strategy, creative direction, budget, performance. You've built this machine before, at scale. Now you build it again — with better tools, more budget discipline, and no legacy to work around.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline, and Meta is one of the channels we believe in. You'll be the founding owner of it — end-to-end, no layers, reporting to the Head of Performance Marketing.
Day-1 operator. Day-180 architect of how Viktor runs Meta. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do

• Own Meta end-to-end. Campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.

• Run the creative engine. Brief, produce, ship, and iterate on ad creative at high velocity. Static, video, UGC-style — whatever the channel rewards. You don't wait for a creative team to unblock you.

• Set the experimentation cadence on Meta. Weekly tests with clear hypotheses, documented results, compounding learnings. Velocity over polish.

• Own measurement and attribution for the channel. CAPI, pixel hygiene, conversion modeling, view-through assumptions. You know what's real and what's noise.

• Build the audience and creative library. Lookalikes, retargeting segments, exclusion logic, creative concepts that work. The playbook compounds.

• Partner with the Head of Performance Marketing on budget and prioritization. Push back when Meta isn't the right channel for a goal. Make the case when it is.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.

The Bar
You'll be measured on pipeline and CAC from Meta. Not on impressions, CTR, or campaign count. "I'd need a media buyer and a creative team" is an instant no-hire. You're the media buyer and the creative director.
How You'll Know It's Working
30 days. Account audited. Wasteful spend killed. Tracking and attribution clean. First experiments shipped with clear hypotheses.
60 days. Creative production cadence locked. Audience and bidding strategy restructured. CAC trend visible. Weekly read-out in the Acquisition cycle.
90 days. Meta is a predictable, scaling channel with documented playbook. Creative library deep enough to sustain testing velocity. Hiring rubric drafted if/when we add a second seat on the channel.
Who You Are

• 4–8 years in paid social, with deep Meta experience for B2B SaaS or AI. Pipeline-accountable.

• Direct media buyer at scale. You've worked directly on acquisition campaigns in the platform — not through an agency — with serious media spend ($1M+/month). Not "influenced" or "contributed to": you owned the spend and the outcome.

• Creative testing at scale. You've run a high-velocity creative testing program — a given at that spend. Strong creative instinct, from briefing a creator to writing the hook to judging what'll work before you ship it.

• Attribution fluency. CAPI, pixel implementation, conversion modeling, view-through assumptions. You know what's real and what's noise.

• Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• Operator-first. You're in Ads Manager every day, not adjacent to it.

• AI-native daily workflow. Claude, generative creative tools, and similar are core to how you work.

• Founder mentality. Building a channel from a real foundation, not inheriting a mature program.

• You raise the bar. Your playbook becomes the house playbook. If we add a second seat on the channel, you draft the rubric and level up the hire.

Why This Role Is Different

• No agency layer. You own the account.

• The Co-Founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.

Even Better If

• You've scaled paid social from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've built and run a creative production system without a full in-house team.

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.

We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

We're one of the fastest-growing companies in the world. The product works. The market is pulling.

This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.

That doesn't last forever. Right now, it's still true.

Top-of-the-market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.