Senior Performance Marketing Analyst
Location: Chancery Lane (WC2A 1EN), hybrid working 3 days in the office, 2 days working from home/another location
Function: Trading
Salary: £50,000 - £55,000 dependant on skills and experiences + up to 15% bonus + health + up to 10% matched pension + bens
Do you want to use data to influence real marketing decisions for one of the UK’s best-known hospitality brands?
We’re looking for a Senior Performance Marketing Analyst to join Premier Inn, playing a key role in helping our Performance Marketing team understand what’s working, what isn’t and where we should act next.
This isn’t a role where analysis simply ends with a dashboard. You’ll turn complex digital performance data into clear, commercial recommendations, helping us make better decisions around marketing investment, customer acquisition, conversion and revenue.
You will form close partnerships with Performance Marketing and our wider Commercial & Trading teams, and analyse digital performance across areas such as traffic, conversion, revenue and booking behaviour. You’ll identify trends, interrogate performance and translate your findings into tangible actions that can improve results.
Busineee partnering the Performance Marketing team, you’ll take ownership of your analytical backlog, prioritising the work that will make the biggest difference. You’ll also be comfortable bringing your insights to life, regularly presenting findings and recommendations to stakeholders and contributing to weekly marketing and commercial conversations.
What we’re looking for
You’ll ideally bring:
- Strong analytical experience gained within Performance Marketing, or eCommerce
- Experience using Adobe Analytics or comparable web analytics tools such as Google Analytics
- A strong understanding of metrics such as traffic, conversion, revenue, CPC / CPM, ROAS / Cost of Sale and ROI
- The commercial mindset to understand marketing spend and identify opportunities to improve performance
- Confidence turning complex data into clear, actionable recommendations
- Strong stakeholder management and presentation skills
- The ability to manage competing requests, prioritise effectively and own your workload
- Experience within a consumer-facing business would be particularly valuable
- BI tools and Databricks experience would be useful, but aren’t essential
This is a brilliant opportunity for an analyst who wants to get closer to the commercial decisions and see their insight genuinely influence how a major consumer brand drives digital growth.
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall’s Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
Join Whitbread and help develop the skills, leaders and capabilities that will power our future success.
Skills Required
- Strong analytical experience in performance marketing or eCommerce
- Experience using Adobe Analytics or comparable web analytics tools such as Google Analytics
- Strong understanding of traffic, conversion, revenue, CPC, CPM, ROAS, Cost of Sale, and ROI metrics
- Commercial understanding of marketing spend and performance improvement opportunities
- Ability to translate complex data into clear, actionable recommendations
- Strong stakeholder management and presentation skills
- Ability to manage competing requests, prioritize effectively, and own workload
- Experience within a consumer-facing business
- Experience with BI tools and Databricks
What We Do
Whitbread is a UK hospitality company that owns and operates Premier Inn, the country’s largest hotel brand, alongside restaurant brands including Beefeater, Brewers Fayre, Bar + Block, Cookhouse and Pub, and Table Table. Its business spans more than 1,200 hotels and restaurants across the UK, with a growing hotel presence in Germany and the Middle East, serving millions of guests through recognizable hospitality brands.
