Senior Partner Sales Manager - Large VAR

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Austin, TX, USA
In-Office
234K-293K Annually
Software
New Relic, the Intelligent Observability company.
The Role

Your opportunity

We are excited to open the role for a Sr PartnerSales Manager for Large Volume Reseller - with the key goal of engaging and driving sales with today’s best of the breed technology partners! This role will be key in developing and managing strategic relationships with large volume reseller (VAR) partners, overseeing sales and business development activities within those partner channels, ensuring partner satisfaction, and driving significant revenue generation through their network.
We are looking to hire a Senior Partner Sales Manager located in Austin, Texas or Phoenix, Arizona. 


What you'll do

  • Recruit, and onboard high-potential large VAR partners, negotiating contracts and establishing clear expectations for sales, marketing, and technical support. 
  • Develop and execute strategic sales plans with VAR partners, setting realistic sales targets and tracking progress against goals. 
  • Grow users, consumption, and net new logos thru large VAR Partners
  • Build, track, and report metrics for partner success 
  • Identify and qualify leads within the VAR partner network, working with them to nurture leads and drive sales opportunities. 
  • Actively participate in complex sales cycles with VAR partners, providing technical expertise and support throughout the sales process to close deals. 
  • Manage and administer partner incentive programs to motivate VARs to achieve sales targets and drive additional revenue. 
  • Act as trusted resource for partners in your portfolio
  • Build strong, long-term relationships with key decision-makers at large VAR partners, fostering open communication and collaboration. 
  • Work with various business units within New Relic - Sales, Customer Service/Technical teams, Services, Product & Marketing teams.
  • Lead partner relationship & enablement initiatives across New Relic ecosystem partner types.
  •  Partner onboarding: Work with our Partner Engineering team to build & enable the partner experience to ensure the partner is prepared to articulate the value prop of New Relic’s Observability platform. 
  • Work closely with the Partner Engineering, Partner Enablement, Product and leadership teams to agree upon priorities and develop content.
  • Update and build playbooks for generating business with partners, working closely with the customer success teams, partner engineering teams, partner operations, account executives and partner marketing.
  • Collect and evangelize partner success journeys internally with sales teams, management, and externally within partner ecosystems
  • Distribute partner success & enablement content to pre and post sales teams
  • Work with Leadership & Sales Operations to measure program efficiency across partners

This role requires

  • 7+ years sales experience and 4+ years in partner building & enablement with large VARS
  • Must have experience working with SHI &/or Insight
  • Proven track record of success in managing large, complex partner relationships within the technology industry. 
  • Strong sales acumen, including lead generation, negotiation, and closing deals. 
  • Excellent communication and interpersonal skills to build rapport and maintain strong partner relationships. 
  • Deep understanding of the VAR channel sales ecosystem and dynamics. 
  • Proven ability to develop and execute strategic partner plans aligned with overall business objectives. 
  • Technical proficiency in the product or service being sold, including knowledge of competitive landscape. 
  • Strong analytical skills to monitor partner performance and identify areas for improvement.

Bonus points if you have

  • Experience working across Sales, Consulting Services, Customer Centric Teams, Marketing, and Business Units to build a culture of alignment.
  • Experience managing and partnering with external consultants/partners/3rd parties
  • Experience in the Software and Services industry with a strong eye for business to support relationship building and partner management


Please note that visa sponsorship is not available for this position.

The pay range below represents a reasonable estimate of the on target earnings (salary plus target sales incentives) for the listed position. This role is eligible for a commission plan (as defined in the sales incentive plan document) and a competitive equity package. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time off, a discounted employee stock purchase plan, and other competitive benefits designed to improve the lives of our employees.

Estimated On-Target Earnings Range

$234,000$293,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to [email protected].

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process
In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.
We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy

What the Team is Saying

Tracy Williams
Hein Hellemons
Ashan Willy
Essence Walden
Ashan Willy
Lisa Banks
Noah Puckett
Lauren Keeler
Jacob Southerland
Lisa Banks
Diamond Bond
Essence Walden
Wendi Sturgis
Lisa Banks
Wendi Sturgis
Essence Walden
Hein Hellemons
David Cruddas

New Relic Compensation & Benefits Highlights

  • Healthcare Strength U.S. coverage includes comprehensive medical, dental, vision, telehealth, EAP, mental‑health tools, and disability, supported by wellness stipends. Feedback suggests these offerings are a clear strength of the package.
  • Parental & Family Support Paid, gender‑neutral parental leave and subsidized backup childcare are provided, alongside family‑forming benefits such as fertility and adoption support. These supports are consistently highlighted as valuable for U.S. employees.
  • Leave & Time Off Breadth Flexible/unlimited PTO for exempt roles, defined PTO for hourly roles, paid holidays, and volunteer time are explicitly outlined. Feedback suggests this breadth of time‑off options is a notable advantage.

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The Company
HQ: San Francisco, CA
2,653 Employees
Year Founded: 2008

What We Do

The New Relic Intelligent Observability Platform helps businesses eliminate interruptions in digital experiences. New Relic is the only AI-strengthened platform to unify and pair telemetry data to provide clarity over your entire digital estate. We move your problem solving past proactive to predictive by processing the right data at the right time to maximize value and control costs. That’s why businesses around the world—including Adidas Runtastic, American Red Cross, Domino’s, GoTo Group, Ryanair, Topgolf, and William Hill—run on New Relic to drive innovation, improve reliability, and deliver exceptional customer experiences to fuel growth.

Why Work With Us

New Relic leads in intelligent observability with the only AI-strengthened platform unifying telemetry data. Our culture provides employees cutting-edge technology, unmatched career development, and a true one-team environment where everyone is empowered to grow, learn, and contribute to our collective success.

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New Relic Offices

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We offer hybrid and remote work options, which vary based on the specific role and team. Please check the requisition details and confirm the work arrangement with your recruiter.

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