Senior Partner Marketing Manager

Posted 13 Days Ago
Be an Early Applicant
New York, NY
Senior level
Transportation
The Role
The Senior Partner Marketing Manager at Lyft will develop and execute marketing strategies for consumer partnerships, driving awareness and engagement. Responsibilities include analyzing performance metrics, advising on partnership strategies, and collaborating cross-functionally.
Summary Generated by Built In

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft is building out the Partner Marketing team to support and grow our consumer-facing partnerships, ultimately making every ride more rewarding. The Partner Marketing team works closely with cross-functional teams to determine the strategic direction and positioning of partnerships, spearhead partner go-to-market launches, and optimize existing partnerships. 

We’re looking for a results-driven Senior Partner Marketer to lead marketing efforts for our growing portfolio of partners, which includes financial services/credit cards, food delivery, and travel rewards. In this role, you will be responsible for activating partnerships in support of business objectives including driving partnership awareness, acquiring new riders, and engaging/retaining existing riders.

Responsibilities:

  • Create and execute comprehensive marketing strategies rooted in customer insights and in alignment with business needs
  • Leverage a deep understanding of our customers, partners, and competitive landscape to shape partner strategy with cross-functional counterparts – including Strategic Business Development, Product, Research, Design, and more 
  • Monitor and analyze performance metrics, using insights to inform marketing approach, optimize initiatives, and measure the effectiveness of campaigns
  • Be the voice of the customer through deep understanding of Lyft’s riders and our partners’ customers
  • Tackle ambiguous problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
  • Act as a senior advisor and thought leader within the organization, providing strategic guidance on partnerships and marketing initiatives
  • Develop strong working relationships with the partner organization’s marketers and team, ultimately aligning marketing plans 

Experience:

  • 7+ years experience in marketing with 3+ years in consumer product or partnerships marketing
  • Experience in applying consumer insights to inform and optimize the customer experience
  • Analytical thinker and experience in data-driven marketing. Results-driven with the ability to analyze complex data to inform strategic decisions.
  • Strong interpersonal skills with the ability to collaborate, influence, manage expectations and work cross-functionally with internal and external stakeholders
  • Extremely strong written and verbal communication skills. Comfortable presenting and discussing work with executive leadership and large internal/external audiences.
  • Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems

Benefits:

  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $128,000 - $160,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

The Company
HQ: San Francisco, CA
22,282 Employees
On-site Workplace

What We Do

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.

Similar Jobs

Alloy Logo Alloy

Senior Data Partner Marketing Manager

Fintech • Information Technology • Software • Financial Services
Easy Apply
Hybrid
New York, NY, USA
250 Employees

Navan Logo Navan

Senior Marketing Operations Manager

Fintech • Information Technology • Payments • Productivity • Software • Travel • Automation
Easy Apply
New York, NY, USA
3000 Employees
113K-215K Annually

Tapestry Logo Tapestry

Director, Global Influencer and Creator Marketing

eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Hybrid
New York, NY, USA
16000 Employees
112K-140K Annually

Spot & Tango Logo Spot & Tango

Senior Growth Marketing Manager, Paid Social

eCommerce • Food • Pet • Manufacturing
Hybrid
New York, NY, USA
88 Employees

Similar Companies Hiring

MedTrans Go Thumbnail
Transportation • Software • Social Impact • Legal Tech • Healthtech
Atlanta, GA
18 Employees
SRAM, LLC Thumbnail
Transportation • Sports • Software • Mobile • Hardware • Fitness • eSports
Chicago, IL
3800 Employees
OTR Solutions Thumbnail
Transportation • Logistics • Fintech • Financial Services • Cloud
Roswell, GA
277 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account