Senior Paid Social Analyst

Apex Service Partners - Senior Paid Social Analyst

About Apex Service Partners

Apex Service Partners is a national leader in residential HVAC, plumbing, and electrical services, with 14,000 teammates across more than 225 locations in 46 states and over $3.5 billion in annual revenue. With backing from Alpine Investors and a strategic minority investment commitment from Apollo-managed funds, we combine substantial financial resources, national expertise, and growth opportunities with the local leadership and trusted brands that make our businesses successful.

Our mission is to elevate the trades by investing in people and serving the operators who lead them. Whether leading a local business or supporting our partners on the national team, we share one purpose: give our teams the tools, talent, and support to build exceptional businesses, create meaningful careers, and deliver outstanding service to their communities.

About the Role

We are looking for a Senior Paid Social Analyst to build and lead Apex’s paid social program across Meta and YouTube. You will report directly to the PPC Manager for the West/Gulf region and work closely with the Head of Paid Digital to plan, launch, and optimize campaigns for a growing portfolio of HVAC and plumbing brands across the country. This is the company’s first dedicated paid social position, so you will help define how we set up accounts, and scale what works. You will also be the go-to person for onboarding new business acquisitions.

Key Responsibilities

• Paid Social Campaign Management: Plan, launch, and optimize paid social campaigns on Meta and YouTube that drive awareness and lead generation for booked service calls for local HVAC and plumbing brands
• Meta Business Profile Administration: Coordinate Meta Business Manager setup, ad account and Page access, and permissions for each brand. Onboard new acquisitions and troubleshoot access issues with Business Manager and Ads Manager
• Conversion Tracking and Attribution: Partner with analytics and CRM teams to implement and maintain the Meta Pixel, Conversions API, and YouTube conversion tracking. Build attribution models that connect campaign activity to booked jobs and revenue
• Budget, Bidding, and Audience Strategy: Manage budget allocation, bid strategies, and audience targeting, including custom and lookalike audiences built from customer data.
• YouTube Campaigns: Build and manage YouTube video campaigns within Google Ads, coordinating with the PPC team on account structure and budget
• Performance Analysis and Reporting: Monitor key metrics, deliver clear reporting to brand operators, and marketing managers, and translate data into actionable recommendations
• Testing and Optimization: Design and run creative, audience, and placement tests to continually improve cost per lead and ROAS
• Cross-Functional Collaboration: Work with the PPC, SEO, creative, and technical teams to ensure cohesive campaign execution across channels
• Landing Page Support: Coordinate with the team on landing page needs for paid social campaigns, including Unbounce builds where applicable
• Industry Awareness: Stay current on platform updates, privacy changes, and paid social best practices, and share learnings with the team

Qualifications

• Bachelor’s degree in marketing, advertising, business, analytics, or related fields
• 5-8+ years of experience in paid social advertising, with hands-on management of Meta Campaigns
• Working knowledge of YouTube advertising and video campaign performance
• Strong understanding of Meta Business Manager, Ads Manager, the Meta Pixel, and the Conversions API
• Strong analytical skills with a data-driven mindset; advanced proficiency in Excel
• Demonstrated ability to manage multiple accounts and priorities in a fast-paced environment
• Excellent communication skills and the ability to present findings to non-technical stakeholders

Preferred Qualifications

• Agency experience managing paid social for multiple clients or brands
• Experience with Google Ads, including YouTube campaigns built in Google Ads
• Experience building landing pages in Unbounce or similar tools
• Experience with ServiceTitan or other field service CRMs
• Meta Certified Media Buying Professional or similar platform certification
• Familiarity with Google Tag Manager
• Familiarity with Claude or ChatGPT

Work Location

This position is four days onsite in the Las Colinas area of Irving, TX, with Wednesdays remote.Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.