Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.
We are looking for a highly motivated, collaborative, and strategic Paid Search Specialist to manage and scale our paid search programs. You will be a part of a team dedicated to developing and executing strategies for acquiring learners and educators to meet our growth objectives.
This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You'll Do:
- Collaborate with Growth team members to grow and optimize a robust Google and Bing paid search program that drives significant revenue for Study.com
- Create and manage the end-to-end process of paid search development, conducting keyword research, ad copy creation, and bid management to achieve ROAS targets.
- Monitor, analyze and report on campaign performance metrics
- Leverage data-driven insights to inform and adjust strategies for continuous improvement.
- Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates and grow membership/revenue.
- Partner with the Content, Design, and Product teams to align marketing efforts with overall business goals, share insights, and identify creative solutions to achieve growth targets.
- Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies.
What You'll Bring to the Role:
- 5 years’ experience in SEM and PPC managing million-dollar budgets
- Bachelor’s degree in marketing, advertising, communications, or related field
- Expertise in managing paid search campaigns across multiple platforms, with a focus on Google Ads and Bing
- Experience working in an advertising, marketing, or media agency preferred
- Advanced proficiency in Microsoft Excel
- Competency in competitor research and tools like SEMrush, Ahref
- Analytical mindset with the ability to interpret data and make informed decisions in a fast-paced environment
- Experience in A/B testing and conversion rate optimization
- Growth mindset with a passion for continuous improvement and learning
Nice to Have:
- Proficiency in SQL
- Knowledge of SEO and content marketing strategies
- Experience with social media platforms like TikTok, Meta, Snapchat, and others
The salary for this role is $110,000 to $135,000 per year. Pay and is dependent upon factors including skills, work experience, business needs, and market demands.
At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.
Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.
Top Skills
What We Do
Study.com was founded by Adrián Ridner and Ben Wilson to open the door to the life-changing impact of Education for all. Today, Study.com is the leading online learning platform helping over 30 million learners and educators on Study.com each month break through.
Our mission is rooted in the belief that information is the ultimate equalizer, and education is key to upward mobility. Study.com helps learners of all ages excel academically and close skills gaps. Every minute two learners enrolls in a course on Study.com and our College Accelerator solution, has collectively saved students over $200 million in college tuition.
At Study.com, you’ll join a team making a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly.
As a member of the Study.com team, you’ll empower millions of learners to achieve their education and career goals. You’ll also be part of a company dedicated to contributing to society. Study.com has donated over $25 million in-kind value across social impact programs, including Working Scholars and Keys to the Classroom, matching employee contributions to non-profit organizations, student scholarships and supporting schools and districts during the pandemic.
Study.com’s team members, together with our Study Studio network of instructors, subject matter experts, video animators, and editors, have developed over 2 million learning materials on our platform. This includes micro-lessons, videos, flashcards, lesson plans, worksheets and more, fueling tens of millions hours of learning engagement a year.
Study.com’s work and company culture have been recognized by:
- Inc. Best Place to Work
- FastCompany Most Innovative Company
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner Social Responsibility
