The Role
Plan, build, implement, optimize, and report paid media campaigns across Google, Microsoft, Facebook, and LinkedIn. Manage a client portfolio, track performance against goals, provide analysis and recommendations, attend client meetings, support international ad localization, and maintain campaign QA and certification standards.
Summary Generated by Built In
About Adapt
Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
Job Description
As a Senior Paid Media Specialist, you will plan and execute client media buying across Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn Ads, and more. Building their technical experience across all major paid media platforms, a Paid Media Specialist will carry out implementation, reporting, and measurement tasks. Paid Media Specialist are responsible for building, optimizing, and reporting on campaign activity for our customers, ensuring that campaigns deliver against objectives.
You’ll work within one of our paid media buying teams, running campaigns across multiple platforms, in multiple markets, and potentially in multiple languages, delivering great performance for our clients and helping to maintain and develop Adapt's reputation as a high-quality, transparent, and effective digital media buying agency which is pleasurable and profitable to do business with.
We believe in supporting professional development through our career framework, helping you develop your career as a digital marketer from day one.
Role Summary
• Building campaigns across multiple paid media platforms in conjunction with mid and senior level resources within the squad
• You will manage a portfolio of clients’ paid media campaigns across multiple platforms
• Ensure campaigns deliver against the client’s objectives while providing analysis and recommendations to improve performance
• Setup, implement, track, and optimize campaigns
• Reporting on campaign results against customer goals on a weekly basis
• Attend appropriate calls/meetings with customers
• Begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements
• Carry out accurate implementation work as agreed with mid and senior team members
• Support Paid Media Directors in ads localisation projects for international markets
Key Competencies
• Able to confidently build campaigns across multiple paid media platforms
• Understand standard best practice set-up requirements across multiple paid media platforms
• Able to interpret data, comfortable with numbers and Excel
• Basic understanding of Google Looker Studio, Google Tag Manager, and Google Analytics
• Pass all relevant media certifications
• Looks to build relationships with internal and external stakeholders
• Good written and verbal communication internally
• Basic quality assurance of their own work
• Can work logically through a problem specific to their job role
• Attention to detail and Comfortable with project management
Experience
• 1+ years of experience managing paid media campaigns
• Basic understanding of Google Ads/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
• Comfortable with numbers and Excel
You Need to
• Be passionate about digital marketing
• Be organized, determined, and persistent
• Be self-driven, and results-oriented with a positive outlook
• Have excellent written and verbal communication skills
• Be a natural forward planner who critically assesses its own performance
• Have a strong customer service ethos and the ability to build lasting relationships
• Have meticulous attention to detail and be a perfectionist with a very analytical mind
• Have an ability to consistently hit deadlines and exceed expectations
Education Level
- Bachelor's degree (B.A.) from a college or university in related field, or equivalent combination of education and experience.
Skills Required
- 1+ years of experience managing paid media campaigns
- Experience building and optimizing campaigns across Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn Ads
- Basic understanding of Google Looker Studio, Google Tag Manager, and Google Analytics
- Comfortable with numbers and advanced use of Excel
- Pass all relevant media certifications
- Bachelor's degree or equivalent combination of education and experience
- Strong written and verbal communication skills and ability to build stakeholder relationships
- Attention to detail, basic QA of own work, and project management capability
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The Company
