What you’ll do
- Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.
- Architect a clean, scalable campaign structure aligned with trial/QL goals.
- Manage pacing, forecasting, and budget efficiency with clear guardrails.
- Run funnel experiments.
- Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.
- Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.
- Deliver clear, actionable insights — what happened, why, and what we change next.
What good looks like (first 90 days)
- Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.
- Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.
- Baseline CAC and conversion metrics; establish a weekly optimization rhythm.
- Ship creative, audience, and landing page tests with measurable improvements.
- Launch reporting that informs decisions — not dashboards with noise.
Required experience
- 4–6+ years running high-ownership paid acquisition for B2B SaaS.
- Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.
- Demonstrated ability to reduce CAC and scale profitable channels.
- Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.
- Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.
- Comfortable working cross-functionally.
- Ownership mindset — you take responsibility for outcomes, not tasks.
Skills and traits we value
- Structured thinking and crisp communication.
- Speed with discipline — you test fast, but with a clear hypothesis.
- Curiosity about new ad formats, AI-driven bidding, and emerging channels.
- High accountability and clarity in reporting.
Tools you’ll likely use
- Google Ads, Meta Ads, LinkedIn Campaign Manager
- GA4, BigQuery, Looker/Tableau
- GTM, keyword tools, creative testing frameworks
- LP optimization tools (Clarity)
Success metrics
- QL + trials
- CAC on paid channels
Skills Required
- 4-6+ years running high-ownership paid acquisition for B2B SaaS
- Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads
- Demonstrated ability to reduce CAC and scale profitable channels
- Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast
- Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking
- Maintain tracking hygiene (GTM, UTMs) and enhance attribution quality
- Comfortable working cross-functionally with Content, Video, Design, and Marketing Automation
- Ownership mindset and accountability for outcomes
- Curiosity about new ad formats, AI-driven bidding, and emerging channels
- Structured thinking, crisp communication, and speed with disciplined testing
What We Do
Text is the company behind customer service software products such as: Text, LiveChat, ChatBot, HelpDesk, KnowledgeBase, and OpenWidget. We help brands provide better customer service at scale by analyzing, enriching, and automating text communication. Text is a sales AI agent and customer service platform. LiveChat is a real-time, live-chat software for ecommerce sales and support that helps ecommerce companies create new sales channels. ChatBot is an all-in-one platform to build and launch conversational chatbots without coding. HelpDesk is a simple ticketing system where you can manage all customer messages in one place and automate your support processes. KnowledgeBase is an AI-powered knowledge base software for lightning-fast customer support and effortless self-service. OpenWidget is a website widget that lets you contact potential customers without getting lost in overcomplicated solutions. Want to be a part of the journey and make customer service even better? Team up with us! Join the Developer Program to build apps and sell them in our Marketplace to 40K+ potential customers. Or let us help you incubate your product with the Incubator Program. Or join our Partner Program to earn commission by offering our products to your customers
