Senior Paid Media Specialist

Job Description
Position Overview
Job title: Senior Paid Media Specialist
Location: Wilmington, DE
Hours: Monday-Friday, Hybrid
CSC is seeking a Senior Paid Media Specialist to lead and evolve our paid media strategy, with a strong focus on paid search, account-based marketing (ABM), and the emergence of AI-driven ad networks.
This role is ideal for a strategic, data-driven marketer who excels at executing high-performing paid media campaigns while shaping CSC's roadmap for AI-enhanced targeting, automation, and creative optimization. You'll manage and optimize paid campaigns across Google, Bing, LinkedIn, industry publishers, affiliates, and programmatic platforms, collaborating closely with channel managers, analytics, content, and business unit marketing teams to drive qualified pipeline growth.
Key Responsibilities

• Lead and optimize paid search campaigns across Google, Bing, and other major SEM platforms to deliver measurable business impact.
• Manage and scale multi-channel campaigns across social, display, retargeting, video, paid affiliate placement, and native advertising to meet brand and conversion goals.
• Partner with business unit marketers to implement account-based advertising using tools like Demandbase, 6sense, Vector, or Influ2 to engage high-value enterprise audiences.
• Explore and prepare CSC for the next generation of digital advertising, testing emerging AI-powered ad networks, platforms and tools for enhanced targeting, predictive bidding, conversational ads, and creative optimization.
• Analyze performance data to drive continuous improvement in efficiency, conversion rate, ROI, and lead quality.
• Collaborate with marketing managers, content, and design teams to develop and test creative assets, persona-based messaging, and landing pages that enhance engagement and conversion and align to the customer journey.
• Ensure accurate tracking, attribution, and data integration with HubSpot, Salesforce, and related analytics tools.
• Manage quarterly roadmaps, long-term planning, budgets, pacing, and forecasting across paid channels to maximize ROI.
• Stay current on trends in AI, ABM, and paid media innovation, test and implement new tools and processes, and share insights with internal stakeholders.
• Present campaign performance, competitive benchmarking, and strategic recommendations to marketing, sales, and leadership teams.
• Collaborate with search marketing manager on AI visibility research

Qualifications

• 5+ years of experience managing and optimizing paid search and media campaigns with proven success in B2B performance marketing, particularly within legal, financial, or compliance industries.
• Expertise in Google Ads and Microsoft Advertising, including campaign architecture, bidding, and conversion optimization.
• Experience with LinkedIn Ads, programmatic display, YouTube, and retargeting platforms.
• Hands-on experience with ABM tools such as Demandbase, 6sense, Vector, or Influ2.
• Demonstrated curiosity and applied understanding of AI as a marketing tool and emerging ad channel.
• Strong analytical skills with proficiency in Google Analytics, Looker Studio, or similar platforms.
• Experience integrating and reporting campaign data through GA4, HubSpot, Salesforce, or equivalent CRM and automation systems.
• Excellent communication, collaboration, and storytelling skills, with the ability to turn insights into action.
• Google Ads certification preferred.

About Us
CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®
Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.
CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.
CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers.
We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,
CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.
We encourage candidates to apply directly to our website and not through third-party sources.
Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.
About the Team
At CSC®, we're always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.
CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.

• CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.

• We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.

• Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.

• CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.

• As business needs allow, CSC offers hybrid/remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.

• Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It's an exciting time for us in terms of growth and expansion.