Senior Digital Marketing Strategist

Job Description
Job Title: Senior Digital Marketing Strategist
Location: Wilmington, DE or London, UK
Hours: Monday-Friday, Hybrid
CSC is seeking a Senior Digital Marketing Strategist to join our digital marketing team and help build data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role acts as a lead strategist, collaborating with business unit marketing managers to design programs that balance brand-level visibility with account-based marketing (ABM) precision.
The strategist will leverage CSC's digital toolkit, including paid media, SEO, webinars, HubSpot automation, and ABM platforms, to deliver measurable impact. The ideal candidate brings a strategic mindset, analytical rigor, and a genuine curiosity for how AI is reshaping marketing.
Key Responsibilities
Campaign Strategy and Planning

• Partner with business unit marketing managers to design integrated digital programs aligned with business objectives.
• Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives.
• Balance brand awareness and ABM approaches to engage priority audiences and accounts.

Account-Based Marketing

• Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ2.
• Apply intent data and predictive insights to personalize digital engagement for high-value accounts.
• Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals.

HubSpot and Nurture Strategy

• Use HubSpot as a central platform for campaign deployment, measurement, and automation.
• Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows.
• Leverage HubSpot data to inform targeting, scoring, and audience insights.

Innovation and AI Integration

• Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency.
• Prepare CSC's digital presence for AI-powered search and discovery (AIO/GEO).
• Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team.

Measurement and Continuous Improvement

• Analyze performance across channels using data from HubSpot, Salesforce, GA4, and other sources.
• Provide actionable insights and recommendations to optimize campaigns and improve ROI.
• Share learnings across teams to standardize best practices and accelerate impact.

Qualifications

• 7+ years of B2B digital marketing experience, ideally in legal, financial, or compliance industries.
• Strong understanding of ABM, digital campaign development, and marketing funnel strategy.
• Hands-on expertise with marketing automation (HubSpot) and CRM systems (Salesforce)
• A strong understanding of how tactics and channels like SEO, paid media, webinars, email, and the website combine to form cohesive campaigns.
• Analytical and data-driven, with the ability to connect insights to business outcomes.
• Passionate about AI and innovation, with a track record of adopting new tools and approaches.
• Excellent collaboration and communication skills across teams and stakeholders.

#INDS
About Us
CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®
Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.
CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.
CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers.
We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,
CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.
We encourage candidates to apply directly to our website and not through third-party sources.
Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.
About the Team
At CSC®, we're always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.
CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.

• CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.

• We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.

• Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.

• CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.

• As business needs allow, CSC offers hybrid/remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.

• Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It's an exciting time for us in terms of growth and expansion.