ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. Diversity, Equity, and Inclusion, is simply who we are and what we do.
ICF is looking for a Senior Paid Media Specialist to join our team. This key role involves developing, implementing, and optimizing B2B and B2G paid digital media campaigns across various platforms and third-party vendors.
The ideal candidate will possess a strong understanding of digital advertising strategies, data analysis, and audience targeting to drive traffic, conversions, and brand awareness. Expertise in platforms such as Google Ads, LinkedIn Ads, and programmatic display is essential.
The Senior Paid Media Specialist will collaborate closely with cross-functional teams to ensure alignment with overall marketing and business objectives.
The preferred candidate will be based in the DC metro area and will have a hybrid work schedule, combining in-office and remote workdays.
Key Responsibilities:
- Develop, manage, and optimize paid media campaigns across multiple platforms (Google Ads, LinkedIn, etc.) to meet KPIs such as ROI, CTR, CPA, and CPL.
- Build and execute campaigns across various digital channels, including search, display, social, video, and retargeting.
- Identify and implement new paid media opportunities and trends to drive growth.
- Manage and allocate the paid media budget effectively, ensuring optimal ROI and efficient spend.
- Continuously track, analyze, and optimize paid media performance, leveraging data insights to improve results.
- Generate detailed reports on campaign performance, providing actionable insights and recommendations.
- Use A/B testing and audience segmentation to optimize ad copy, creative, messaging and landing pages with the creative and content teams.
- Implement and manage audience targeting strategies to reach the most relevant customers, including lookalike audiences, behavioral targeting, and remarketing.
- Keep up-to-date with the latest trends and best practices in paid media and digital marketing.
- Collaborate with other marketing team members, including SEO, content, and social media teams, to ensure a cohesive and integrated marketing approach.
Qualifications:
- Position requires a minimum of 3 years of hands-on experience managing paid media campaigns across Google Ads, LinkedIn, and other digital platforms. B2B, B2G, and ABM experience are strongly preferred.
- Strong knowledge of programmatic advertising, audience targeting, and bidding strategies.
- Proven track record of driving measurable results in terms of lead generation, customer acquisition, and revenue growth.
- Proficiency with analytics tools like Google Analytics, and social media analytics platforms.
- Experience with A/B testing and conversion rate optimization.
- Strong analytical skills and the ability to interpret data to inform decisions.
- Excellent verbal and written communication skills.
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Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.
Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$72,402.00 - $123,084.00
Reston, VA (VA30)
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What We Do
ICF is a global advisory and technology services company with approximately 9,000 employees in industries across the public and private sectors. For over 50 years, we’ve been helping clients take on some of the world’s most complex challenges to produce exceptional results. Our work is the catalyst to help shape the future for all.
Beyond our purpose-driven work, we invest in our employees and their experience with us. We have numerous options for healthcare and many additional benefits, including immediate access to 401k retirement matching and pet insurance. Our Employee Community Networks help members find support, belonging, and growth by enhancing internal networks and professional development. We offer paid volunteer time and match your donations. As learning is a never-ending journey, we offer tuition reimbursement, mentorship programs, communities of practice to contribute to and grow from, and memberships to LinkedIn Learning and Coursera. We aim to consider every aspect of how to invest in people so they can belong, grow, and thrive with us.
Why Work With Us
At ICF, we are a purpose-driven company with a strong culture and underlying values that prize diversity, opportunity, equality, and respect. We are not all the same. And that has always been our greatest strength. We are at our best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do th
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