Senior Paid Media Manager

Key Responsibilities

• Strategy & Execution: Plan, launch, and scale integrated campaigns across search, social, display, and audio to hit growth goals.
• Budgeting, Pacing & P&L: Forecast spend, manage pacing by channel/geo/audience, and protect efficiency (no over/underspend).
• Experimentation: Build and run structured test roadmaps (bids, audiences, creative, landing pages), document learnings, and operationalize wins.
• Measurement & Analytics: Own conversion tracking, pixels, UTMs, and events. Build dashboards and deep dives in Looker Studio and GA4; translate analysis into decisions.
• Cross-Functional & Agency Collaboration: Partner closely with Creative, Web, Sales/RevOps, and Data, and coordinate with external agency partners/contractors to align messaging, landing experiences, and attribution.
• Systems & Safeguards: Design and maintain scalable operating systems-integrate AI where useful (e.g., scripted alerts, anomaly detection, bulk QA, creative variant generation), and implement QA checklists and guardrails to prevent errors and budget leakage.
• Communication & Reporting: Deliver weekly pacing updates and executive-ready narratives; present forecasts and “what it takes” models for different growth scenarios.

Required Qualifications (applications without these will not be considered)

• 7+ years of hands-on paid media experience (minimum 5-7 years) owning multi-channel campaigns.
• Direct ownership of at least 4 of the following platforms: Google Ads, Meta Ads, Microsoft Advertising/Bing, X (Twitter) Ads, Reddit Ads, Spotify Ads Manager.
• Proven track record managing $5M+ per year in aggregate paid media spend while meeting or beating CAC/ROAS targets.
• Expert in Looker Studio (Data Studio) and Google Analytics 4, plus experience with at least one user-level analytics platform (e.g., Amplitude, Mixpanel, Heap).
• Strong understanding of machine-learning bidding strategies (e.g., tROAS, tCPA, Maximize Conversions/Value)-how they learn, ramp, and can be guided via signal quality, budgets, conversion definitions, and audience seeds.
• Demonstrated competence in forecasting, scenario modeling, and channel-level P&L management.
• Excellent written and verbal communication skills; able to brief creatives, align stakeholders, and present to leadership.

Nice to Have

• DV360 (programmatic/video/CTV/audio) and/or SA360 (multi-engine search management).
• Digital out-of-home (DOOH) buying or planning.
• Conversion-oriented copywriting for ads and landing pages.
• SQL or scripting experience for analytics/reporting.

What Success Looks Like

• Channel mixes that both scale and remain efficient.
• Clean, decision-oriented dashboards and memos that drive action.
• Budgets that pace precisely toward monthly/quarterly goals.
• Consistent test velocity and a clear repository of documented learnings.
• Strong cross-functional and agency partnerships that improve throughput and results.

How You Work

• Startup-ready: bias to action, resourceful, comfortable with ambiguity.
• Collaborative yet autonomous: you partner closely but don’t need hand-holding.
• Fast-paced and organized: you can run multiple launches while keeping reporting crisp.

Growth & Advancement

• This role offers the opportunity to grow scope rapidly-expanding budget ownership, leading cross-channel strategy, mentoring junior buyers, and, over time, potential advancement into Group Manager or broader Growth leadership responsibilities.