Senior Paid Media Manager

Your Role

We are seeking an experienced Paid Media Manager to drive our digital advertising efforts across paid search and paid social channels. In this role, you will manage end-to-end campaign execution on platforms like Google Ads, Bing Ads, and LinkedIn Campaign Manager. You will collaborate closely with cross-functional teams, including content and product marketing, to craft targeted campaigns that generate quality leads and align with revenue goals.

Your Impact
-Drive Lead Generation: Create and manage paid campaigns to attract high-quality leads, contributing to pipeline growth and revenue generation.
-Optimize Campaign Performance: Utilize A/B testing, audience insights, and performance metrics to enhance campaign efficiency and ROI.
-Collaborate Cross-Functionally: Partner with content, marketing, and sales teams to ensure campaigns align with organizational goals and messaging.
-Strategic Growth: Play a pivotal role in shaping our paid media strategy, leveraging insights to refine targeting and maximize engagement.

Your Skills
-Proven experience managing paid search and social media campaigns independently, preferably in a B2B environment.
-Proficiency with Google Ads, Bing Ads, and LinkedIn Campaign Manager platforms.
-Strong analytical skills to interpret performance data and drive actionable insights.
-Exceptional problem-solving abilities to creatively optimize campaigns.
-Demonstrated success in managing and balancing budgets for efficient scaling.
-Excellent communication and collaboration skills, particularly within cross-functional teams.