The Role
The Senior Paid Ads candidate will plan and optimize ad campaigns across various platforms, analyze data, prepare performance reports, and collaborate with teams to enhance user acquisition.
Summary Generated by Built In
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsiblities
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
- Monitor campaign budgets, KPIs, and performance against goals.
- Conduct A/B testing on creatives, audiences, and bidding strategies.
- Gather, clean, and analyze campaign data to identify insights and opportunities.
- Prepare clear, actionable performance reports for internal teams and stakeholders.
- Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
- Stay up-to-date with platform changes, trends, and best practices in performance marketing.
Requirements
- 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
- Basic knowledge of audience targeting, keyword strategy, and attribution models.
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Strong communication and problem-solving skills.
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Skills Required
- 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools)
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU)
- Basic knowledge of audience targeting, keyword strategy, and attribution models
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc.)
- Detail-oriented with the ability to manage multiple campaigns simultaneously
- Strong communication and problem-solving skills
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
