Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
Sword Health is looking for a Senior Growth Specialist to join the Growth team.
You'll own paid acquisition performance across our core market — the US — and our international markets, working closely with the rest of Growth and Marketing.
Explorer (Level 1) — Uses AI daily to boost personal productivity
Builder (Level 2) — Creates workflows and tools that elevate the whole team
Integrator (Level 3) — Embeds AI into products and processes at scale
AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.
Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.
What you'll be doing:
- Paid media management: Plan, run, and optimize campaigns across Meta, Google, LinkedIn, and other channels as we grow our mix, balancing the US with international markets;
- AI-powered creative at scale: Build AI-generated ad creative, both video and static, fast enough to keep testing and iterating. You should be hands-on with this yourself, and we'll want to see examples of your past work;
- Campaign execution: Manage calendars, budgets, and reporting across markets;
- Experimentation: Run structured tests on creative, audience, and messaging, then scale what works;
- Conversion Rate Optimization: Improve conversion rates on the paid-traffic side of the funnel - landing pages, ad-to-page relevance, and paid CVR - working with Product/Design where needed;
- Cross-functional collaboration: Work with Design, Tech, Clinical, and other teams to keep campaigns aligned with the bigger picture;
- Senior stakeholder management: Present performance and strategy directly to senior leaders, including General Managers from the markets you’ll be working with;
- Reporting: Capable of creating and managing their own reports on key metrics, including ROAS, CAC, and CVR across every channel and market;
What you need to have:
- 2–5 years running paid acquisition on Meta and Google (LinkedIn a plus), with a track record of owning budget and hitting targets. B2C or B2B2C experience helps;
- Real experience creating AI-powered ad visuals, video and static, at scale. Bring examples;
- Comfortable in Excel/Sheets, PPT/Slides, and the native reporting tools of paid platforms;
- Experience working directly with senior stakeholders or leadership, comfortable presenting and defending decisions at that level;
- Native-level written and spoken English, and used to working across time zones;
- Portuguese and/or German skills are an added bonus.
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
Skills Required
- 2-5 years of experience running paid acquisition campaigns on Meta and Google
- Track record of owning budgets and hitting acquisition targets
- Experience creating AI-powered video and static advertising visuals at scale
- Comfort with Excel or Sheets, PowerPoint or Slides, and paid-platform reporting tools
- Experience working directly with senior stakeholders or leadership and presenting decisions
- Native-level written and spoken English
- Experience working across time zones
- Valid EU visa and residence in Portugal
- B2C or B2B2C experience
- Experience with LinkedIn paid acquisition
- Portuguese language skills
- German language skills
SWORD Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SWORD Health and has not been reviewed or approved by SWORD Health.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision, with HSA eligibility and optional accident, hospital, and critical-illness coverage. Life and AD&D insurance are also part of the package.
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Leave & Time Off Breadth — Time off is structured as discretionary (unlimited) PTO alongside paid company holidays. Remote-first work and flexible hours further support taking time when needed.
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Wellbeing & Lifestyle Benefits — Free access to the company’s digital therapist is provided for employees and their families. This wellness-oriented perk complements core healthcare coverage.
SWORD Health Insights
What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.
